The Un-Billable Hour By cover art

The Un-Billable Hour

By: Legal Talk Network
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  • Summary

  • Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "the Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host Christopher Anderson.
    Legal Talk Network
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Episodes
  • The Nexus of Intake and Marketing. Convert Leads Into Clients

    The Nexus of Intake and Marketing. Convert Leads Into Clients
    Apr 23 2024
    Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort. Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process. Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients. Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process. Mentioned in this Episode: Pareto Legal Pareto PPC LinkedIn Lawmatics Needles legal software Hubspot Clio Grow Google Analytics for beginners Join The Un-Billable Hour Community Table
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    34 mins
  • Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations

    Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations
    Apr 9 2024
    In this episode’s discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, not a replacement for your skills!). How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it’s expensive. How do you know when you’re getting the right ROI? It takes some math. Do you know how much you’re spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm’s phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What’s right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What’s on your mind?
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    30 mins
  • Good Growth (And Bad Growth): Build Your Business Intentionally

    Good Growth (And Bad Growth): Build Your Business Intentionally
    Mar 26 2024
    Business and professional growth are at the core of your business. This episode is about growth. Growing your business intentionally. Are you working “for your business” or “in your business?” Guest and growth guru Rick Watson helps business owners – like you – go beyond daily tasks to focus on real growth. Watson started his consulting dynasty with a dream and twenty bucks in his pocket. He’s now the successful owner of several businesses, including a half billion-dollar registered investment advisory, and he’s the founder the National Referral Network. He walks the walk and provides solid insights. Learn to think like an entrepreneur, not a practitioner. Don’t set artificial limits on your business. This is a deep dive, and it may force you to think. It’s about culture, goals, hiring, and about directing your firm and your future with purpose. If you’re on a treadmill running daily operations and chasing leads, you may be letting your business and your opportunities slip away. Separate good growth from bad growth, cut the mundane tasks, and energize your firm today. Mentioned in this Episode: Video, “The Growth Minded Accountant: A Firm Worth Building With Rick Watson” Book, “A Firm Worth Building: Running a Better Professional Business,” By Rick Watson Join The Un-Billable Hour Community Table
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    40 mins
Management Career Success Economics
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