Today I answered the age-old question: “How much should I spend on ads?”

Sure, cost per lead is important.

But, it’s not always the most important metric to focus on when you’re already making sales.

In 25 minutes, I’ll tell you what to really look for when determining what to spend, or not spend, on Facebook ads.

You can avoid these mistakes (or overreactions) even the most experienced marketers make when judging their ad campaigns.

This Week on the Get Paid Podcast:

• Everything you need to know about ROI and ROAS when assessing your ads

• Things to look for before turning OFF an ad campaign

• Things to look for before increasing your ad spend

• Why you shouldn’t panic if the return on ad spend isn’t as high

• The most important metric of all that is widely overlooked

• How initially breaking even on ad spend can still be profitable later

• Why I’m not bothered about high lead costs

• How evergreen ads are the entire reason my live launches aren’t as stressful

Mentioned in this podcast:

• https://clairepells.com/waitlist

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid

Get Paid Marketing member, Amy Lippmann shares how and why she made the switch from diet-focused messaging to intuitive eating, and how she ended up doubling her sales.

We get into some real talk about juggling business with single parenthood and why getting your marketing right can make all the difference.

Amy is an expert on helping Health Coaches reach consistent $5k months and beyond through her online programs and Done For You talks. She models how you can market and connect to potential clients with your integrity and values intact.

This Week on the Get Paid Podcast:

• Amy’s transition from a diet-centric approach message her programs to an emphasis on intuitive eating

• How Amy leveraged Claire’s podcast ad strategies to go from 781 podcast downloads per month to 1,200

• Increasing her monthly leads through the GPM $50k evergreen funnel strategies

• Celebrating a positive ROI on ads and seeing more program sales

• Reaching $100k in revenue with two programs and her new webinar and email sequences

• Feeling more empowered to run her own ads and marketing with the support of GPM

• The positive impact of refining her intuitive eating messaging and going through the optimization process with GPM’s messaging coach

Follow Amy

• Website: https://marketingforhealthcoaches.com/

• The Marketing for Health Coaches Podcast: https://marketingforhealthcoaches.com/podcast/

• Amy’s programs: https://marketingforhealthcoaches.com/work-with-us/

Get Paid Marketing Waitlist:

• Get Paid Marketing: https://clairepells.com/waitlist

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.

A nuanced answer to a very important question: Can Facebook ads “save” your business?

Today I’m going to tell you what I’d recommend if you need cash fast and are thinking about running ads.

Mentioned in this podcast:

• Absolute FB Ads

• Get Paid Marketing: https://clairepells.com/waitlist

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid