Drive and Convert  By  cover art

Drive and Convert

By: Jon MacDonald and Ryan Garrow
  • Summary

  • In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
    © 2022 Drive and Convert
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Episodes
  • Episode 103: How to Find and Utilize the Right Marketing Experts
    Mar 26 2024

    Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the importance of carefully selecting and evaluating external experts, agencies, or vendors.


    They also explore the ongoing debate surrounding hiring internal or external marketing experts and teams, providing examples and practical tips for making informed choices that align with your business's needs and resources.


    Listen to the full episode if you want to learn:

    1. How to meticulously select marketing experts
    2. How to approach the use of AI and automation in marketing
    3. Why you shouldn’t trust marketing collateral
    4. How to find experts that align with your company
    5. How to make the most of conferences and events

    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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    32 mins
  • Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
    Mar 12 2024

    The digital journey doesn’t end at the checkout.


    Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. They share real-life examples and explain how to handle customer feedback, utilizing psychological principles and the significance of the post-purchase phase in driving future orders.


    Jon also offers a glimpse into his upcoming book, Behind The Click.

    GET FIRST CHAPTER FREE AT: thegood.com/BTC

    Listen to the full episode if you want to learn:

    1. Why the post-purchase is an important part of the customer journey
    2. How to utilize customer reviews for improvement
    3. How the onboarding process can make or break the digital experience
    4. How to respond to negative reviews
    5. How the post-purchase experience impacts future orders


    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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    27 mins
  • Episode 101: Is Microsoft Ads Worth Your Time?
    Feb 27 2024

    Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the company's rebranding of Bing Ads as Microsoft Ads and its strategic investments in AI.

    They also delve into the potential and opportunities for advertising on Bing, shedding light on the unique advantages of the platform, such as lower competition and potential arbitrage opportunities.


    Listen to the full episode if you want to learn:

    1. Why companies should consider leveraging Microsoft Ads
    2. What are some key differences between Microsoft Ads and Google
    3. What strategies to use when running campaigns in Microsoft Ads
    4. How Microsoft Ads differentiates itself from other platforms
    5. Which other platforms to consider outside of Google and Microsoft Ads


    If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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    24 mins

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