Most real estate agents don’t want to hear this but, an abundance of leads does not equate to business growth. In fact, too many leads could be the reason for a decline in deals.

Getting a truckload of leads sounds great, but if they're not turning into real business, what's the point?

Collecting leads like they're going out of style isn't doing us any favors if they just sit there. If you ever feel like you're swimming in a sea of leads but you’re still thirsty for actual sales, our guest will tell you why that’s happening. Entrepreneur, Preston Guy has cracked the code on turning those endless leads into real, profitable deals.

What’s the secret sauce to making leads actually work for you? How do you keep up with technology without losing that personal touch that seals the deal?

In this eye-opening episode, founder of EZ Home Search and Digital Maverick, Preston Guyton’s here to shake up the usual “more is better” mindset and show us there's a smarter way to work leads.

If you’re giving an agent too many leads, they get confused on what they should do. -Preston Guyton

Three Things You’ll Learn In This Episode

-More Leads Don't Always Mean More Business

How can agents focus on quality over quantity to enhance their conversion rates? Is there a magic number of leads that’s just right?

-When Tech Meets Touch

How do you blend cool tech with warm conversations?

-Give Older Leads a Second Chance

Why should "old" leads get more love and how can you turn them into your next big win?

Guest Bio

Preston Guyton has carved out a stellar 20-year career in real estate, dedicating his expertise to guiding teams and businesses toward their sales and growth ambitions through targeted consulting, coaching, and networking. Guyton's mission centers on empowering real estate professionals to unlock their full potential and achieve their goals. He is deeply passionate about harnessing technology, systems, and community engagement to bring about innovation, efficiency, and value in the real estate sector. Always keen to expand his knowledge, Guyton values the opportunity to exchange insights and collaborate with fellow industry leaders and experts.

Check out Preston's game-changing strategies at Digital Maverick (https://digitalmaverick.com) and Easy Home Search (https://easyhomesearch.com).

Follow Preston on Facebook and Instagram for no-nonsense advice and tips that hit home.

The lawsuits, litigation and legal concerns on the buyer side prove two things about our industry. The landscape for buyer’s agents is shifting, and unlike the listings side, agents in that space are heavily misunderstood.

That doesn’t mean agents who work buyers are obsolete, you just have to differentiate yourself by proving the value you bring to the table.

How do we demonstrate our value? What do buyers care about? In this episode, I share strategies to showcase your value, and how to preserve and increase the buyer side of your business.

Buyers agents are important but they are misunderstood. -Greg Harrelson

Three Things You’ll Learn In This Episode

-Misunderstood but necessary

There’s a concern that buyer’s agents’ days are numbered, is that true?

-Bringing certainty to the transaction

How can we help buyers cut through the confusion?

-Simplify and save time

How do we shift how we communicate with buyers?

While well-meaning coaches, team leaders and Brokers typically equate scripts with dialogue, that couldn’t be further from the truth. As a matter of fact, by thinking of them as one and the same, we could actually be doing ourselves a grave disservice. 

So, what is the chief difference between the two, then? 

Is one more likely than the other to get us better results with leads? Could focusing too much on one or the other be the reason we’re yet to see the results we’re aiming for? 

In this episode, we’re talking scripts and dialogue and unpacking the reason why they’re just not working for some. 

"Scripts are 1 or 2 sentences that you know work every time to help you enter into a dialogue, and 1 or 2 that help you exit the conversation, but they’re not the magic in-between." -Greg Harrelson

Three Things You’ll Learn In This Episode  

-Why dialogue in today’s market is more important than ever before

What are the pitfalls of scripts in a hot market, and why should we be paying more attention to dialogue, instead?

-When scripts are helpful

There’s a time and a place for scripts, so what is it?  

-The hallmark of true dialogue

What does effective dialogue actually look like, and is there a quick fix to getting better at it?