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Employer Branding: The Inside Podcast

By: Georgiana Ghiciuc
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  • Summary

  • Let’s unpuzzle company culture! Employer Branding: The Inside Podcast is hosted in Berlin, Germany by Georgiana Ghiciuc, CEO at @Beaglecat and employerbranding.tech. In every weekly episode, employer brand specialists and HR leaders will join us to talk about their favorite strategies, tips, and tricks for building a strong employer brand. Thus far, we’ve had invitees from top companies across Berlin, Germany & Bucharest, Romania such as - eMAG, UiPath, Marley Spoon, Penta Berlin, New Work SE, commercetools, Taxfix, Personio, Ironhack, Mula-Berlin, CrossLend, and Bitkom. Every episode is structured in a Q&A format, is no more than 20 minutes long. In-depth podcast articles & transcriptions available at: https://employerbranding.tech/category/podcasts/
    Georgiana Ghiciuc
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Episodes
  • Employer Branding T.I.P S07Ep.08 | How can you use “message machines” to become an employer of choice, with Oliver Aust, Founder & CEO of @Eo Ipso Communications

    Employer Branding T.I.P S07Ep.08 | How can you use “message machines” to become an employer of choice, with Oliver Aust, Founder & CEO of @Eo Ipso Communications
    Jun 8 2023
    Overview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills are a business leader. Becoming an employer of choice in these volatile times is no easy journey. Because, just like Oliver mentions in his latest book, MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder, “Culture is never done. It’s always work in progress.[...] Communications unlocks the potential of your company. You need to grow as a leader and as a communicator to ensure that your company can grow as well.” And we couldn’t agree more. What you’ll learn by listening
    • What are “Message Machines” and how are they developed
    • The importance of building communications skills as a business leader
    • How to become an employer of choice in volatile times
    • Employer branding, the key to building employer appeal
    • Managing internal communications during the current recession
    • Building an internal communication system based on the “pull, push & exchange” model
    • Maintaining a high-performing team
    • Tactical hiring vs long-term employer branding
    • The connection between branding & employer branding
    About OliverOliver Aust is Europe's leading expert on CEO and founder communications. He is on a mission to help 250.000 CEOs and founders scale themselves & their companies by 2026 through one-on-one coaching and mentoring as well as through his books, events, newsletter, and his category-defining podcast "Speak Like a CEO".Drawing from his experience advising Fortune 50, FTSE100 and DAX40 companies and helping to grow easyJet into a multi-billion-dollar company, as well as writing four books including the international bestsellers "Message Machine" and “Unignorable", Oliver helps CEOs and founders become unstoppable and to unlock the growth of their companies.
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    44 mins
  • Employer Branding T.I.P S07Ep.07 | “How organizations can leverage branded merchandise to influence employer branding”, Niels Vandecasteele, Founder & CEO at Sunday

    Employer Branding T.I.P S07Ep.07 | “How organizations can leverage branded merchandise to influence employer branding”, Niels Vandecasteele, Founder & CEO at Sunday
    May 25 2023
    Overview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listening
    • How good-quality merchandise influences employer branding
    • How branded clothing creates a sense of community in an organization
    • What’s the connection between brand marketing and employer branding
    • The power of merchandise on employee engagement
    • Insights on the war for talent: a founder’s perspective
    • How can brand merchandise improve onboarding & overall employee experience
    • Why leadership buy-in matters when building your employer brand
    About SundaySunday the #1 reference in Europe for premium sustainable company fashion. From Employer branding, Onboarding, Brand extensions to Partner relations, Sunday helps you create and manage company fashion that delivers measurable results.“We believe in a personal approach to translate your brand into beautiful clothing your employees, clients & partners will love to wear. “Our business can be seen as an HR, Marketing & Sales solution that increases a company’s brand awareness. We are not just selling products, we are selling a strategy, a long term solution!What differentiates Sunday from traditional merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.”
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    37 mins
  • Employer Branding T.I.P S07Ep.06 | “Employer branding in the context of learning and development”, with Aki Friedrich, Director of Learning Experience @Superside

    Employer Branding T.I.P S07Ep.06 | “Employer branding in the context of learning and development”, with Aki Friedrich, Director of Learning Experience @Superside
    Apr 20 2023
    Overview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listening
    • What is learning and development in an organization
    • How growth happens when L&D initiatives are put into practice
    • Understanding the purpose of L&D for an organization
    • How L&D is a sustainable function when it contributes to business success
    • L&D on a budget: how can smaller organizations implement an L&D strategy
    • Basic tips managers can use to implement L&D strategies in their organizations
    • Challenges associated with creating clear career paths
    • How does Learning and Development integrate or influence Employer Branding
    About SupersideSuperside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
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    29 mins
Leadership Career Success Economics
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