For the month of December I'm taking a break from the podcast. When we start in January, I'll be changing the format and going back to WEEKLY episodes.

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Have you ever seen people living just a little differently and wondered how they built that life for themselves?

In today's interview, I talk to Brian Luebben, who has done just that.

Brian runs a few different businesses but intentionally runs them in a way that creates more freedom for him.

In this episode, we talk about his story, the 3 types of freedom, and why you should prioritize passionate income over passive income.

Check out Brian's Podcast: Action Academy Podcast

Follow him on social:

• Twitter: @theactionpod
• IG: @brianluebben
• Tiktok: @brianluebben

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I talk a lot about the numbers of business, but what are the hidden costs?

Today I break down opportunity cost and sunk cost and how to make decision-making models that account for these and help you avoid the biases that are all too common.

To learn more about these biases, check out my newsletter editions on them:

How to avoid sunk cost fallacy and save your business money

Football, Food, & Opportunity Cost

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