From the Ground Up By cover art

From the Ground Up

By: Inc. Magazine
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  • Summary

  • It takes audacity to start a company, grit to grow it, and community to survive the ordeal. Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From the Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.
    © Inc. Business Media
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Episodes
  • Nailing Product Market Fit

    Nailing Product Market Fit
    May 9 2024
    Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders. Learn to more: Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management. Jeff Bussgang's Harvard Business School site. BrightHire, referenced at 5:02 Read more about Classpass's pivot, referenced at 17:36 link Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02 X Factor Ventures, referenced at 21:37
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    31 mins
  • Find Your Fans

    Find Your Fans
    May 2 2024
    Build it and they will come? It’s not so simple. Hosts Diana Ransom and Christine Lagorio-Chafkin spoke with founders who took two totally different approaches to a core business concept: finding product-market fit. They spoke with Michelle Cordeiro Grant, founder of the sugar-free energy drink Gorgie, and Brittany and Steven Yeng, founders of the peanut butter liquor brand Skrewball whiskey, about how they identified their markets, strategies they used to get their items on shelves, and how they applied consumer feedback to adjust what they were selling. Learn more: Michelle Cordeiro Grant’s website Gorgie Skrewball Whiskey Inc. podcasts Episode recap and full transcript
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    46 mins
  • Cracking the TikTok Code Part 2: How We Got Here

    Cracking the TikTok Code Part 2: How We Got Here
    Apr 25 2024
    During her time at SXSW this year, Diana Ransom sat down with Shira Lazar, video blogger, personality, and founder/host of the web series “What’s Trending,” to discuss her journey in the creator economy space. Shira also gave Diana personal tips and strategies on how to capitalize on trends, using vlogging as a creative outlet, and how to be the face of a brand through social media outlets.
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    34 mins
Leadership Management Economics
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