The Business of Content  By  cover art

The Business of Content

By: Simon Owens tech and media journalist
  • Summary

  • The podcast about how publishers create, distribute, and monetize digital content.
    Simon Owens 2018
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Episodes
  • How Andreas Sator built one of the most popular podcasts in Austria
    Mar 27 2024

    My newsletter: https://simonowens.substack.com/

    I spend most of my time on this show interviewing entrepreneurs who founded English-language media outlets – mostly because that’s the only language I speak – but that doesn’t mean I’m not interested in the media ecosystems from other regions in the world. That’s why I was super excited to talk to Andreas Sator, the host of one of the most popular podcasts in Austria.

    Andreas got his start at a major newspaper, and after a few years at the outlet, he got to experiment with writing an explainer journalism column about personal finances. He found this sort of reporting to be much more enjoyable, so in 2018 he launched a podcast that roughly translates to “Explain The World to Me.”

    In our interview, we discussed the Austrian podcast market, how he monetizes the podcast, and why he decided to launch a new show about climate change.

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    45 mins
  • How to grow your audience in a post-Facebook world
    Mar 21 2024

    My newsletter: https://simonowens.substack.com/

    Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me a question.” Basically I told everyone to jump into the comments section of the post and ask me any questions they have about the media industry or creator economy.

    Several of you did pipe in with some amazing questions. I then invited on Alexis Grant, the founder of They Got Acquired, to help me answer them.

    We answered questions on a range of topics like:

    1. Which media companies are succeeding with native advertising

    2. The best ways for media outlets to run live events

    3. How to grow your audience in a world where Google and Facebook are sending less and less traffic

    4. What a Substack advertising platform would look like.

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    1 hr and 2 mins
  • How William Knight built Early Morning Media, a B2B newsletter company
    Mar 19 2024

    Before William Knight launched Early Morning Media, he had worked for years at a company that specialized in sending press clippings to corporate clients. While these services were mostly utilized by a client’s internal communications team, William realized at some point that these same news curation practices would be appreciated by an external audience.

    So in 2011, he launched B2B newsletters covering multiple industries. At first, these newsletters were monetized mostly through paid subscriptions, but as the company expanded he began to roll out free, ad-supported newsletters as well. Today, Early Morning Media operates over a dozen newsletters that are read by 500,000 industry professionals.

    In our interview, William discussed the company’s origin story, its method for curating news, and the decision process for launching a new newsletter.

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    48 mins

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