Hello and welcome back to another episode of the Design for the Creative Mind podcast! I'm your host, Michelle Lind, and today I'm thrilled to have Jessica Harling with me. Jessica is a passionate ringleader and dynamic problem solver, known for her work with Behind the Design.

We dive into the concept of personal branding, discussing the phrases Jessica uses to summarize her personal brand. Have you considered the phrases that describe you in a heartbeat? It's an interesting perspective that we explore.

The podcast takes a fun turn as we recount how Michelle and Jessica first met at Luann Live in Orlando. Despite a rescheduled podcast interview, their chance encounter was a delightful surprise, emphasizing the small, interconnected nature of the interior design world.

Jessica introduces her company, Behind the Design, which focuses on building dream teams in three key ways: finding top talent, providing training for comfort in roles, and developing processes for long-term success. The discussion delves into recruiting beyond designers, encompassing various roles within the interior design business, from admin positions to project managers.

Jessica shares her journey into the industry, stemming from her family's window covering business in Chicago. As a fourth-generation member, she was involved in operations and developed a passion for paving the path behind her, ensuring others wouldn't face the same struggles.

The conversation turns to the generational gap in the design industry, where Jessica noticed a divide between traditional knowledge and modern tools. This realization fueled her mission to bridge the gap, leading her to consult and eventually establish Behind the Design.

We explore the direct impact of Jessica's work, emphasizing the importance of bringing fresh perspectives into the industry. The discussion touches on the value of diverse skill sets and the need to innovate by incorporating different viewpoints.

We discuss the challenges faced by business owners in the interior design industry, focusing on finding, training, and retaining talent. Jessica's insights shed light on the holistic approach she takes, addressing both people and processes to drive business growth.

Join us for this engaging episode as we explore the world of interior design, talent acquisition, and business growth with Jessica Harling from Behind the Design. Thank you for tuning in to the Design for the Creative Mind podcast!

Connect with Jessica: 

Facebook: https://www.facebook.com/BehindtheDesign/

Instagram: https://www.instagram.com/gobehindthedesign/

Linkedin: https://www.linkedin.com/company/behindthedesign

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery  

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

Instagram: https://www.instagram.com/designedforthecreativemind/ 

Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad 

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

A Podcast Launch Bestie production

In this episode I talk with Nikki Roush. She is the CEO of SalesMaven  and she has the unique ability to transform the misunderstood process of selling  with 25 plus years of selling experience.

Entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.  Nikki has written three books. They're all available on Amazon, and she has a podcast called Sales Maven. 

Nikki shares her origin story and explains how she ventured into teaching people the art of selling. We talk about the stereotypes surrounding sales, especially for women, and the challenges individuals face when it comes to doing sales. 

She shares her strategies for engaging conversations on social media, including how to talk with people rather than at them, and the simplicity behind developing genuine relationships on platforms like Instagram.

In this episode we also dive into what steps should be included in a proven sales process and Nikki shares her process, "The Selling Staircase," revealing the steps to qualify, quote, and close high-end clients. Get your pen and paper ready as she emphasizes the importance of a multi-conversation sales approach and the art of redirecting thoughts.

Connect with Nikki:

Grab a free gift for being a loyal podcast listener here: https://yoursalesmaven.com/mastering/

Facebook: https://www.facebook.com/yoursalesmaven

Instagram: https://www.instagram.com/your_sales_maven/

LinkedIn: https://www.linkedin.com/in/nicolerausch/

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery  

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

Instagram: https://www.instagram.com/designedforthecreativemind/ 

Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad 

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

A Podcast Launch Bestie production

In this episode I talk with Jeffrey Madoff, a multi-talented creative with a diverse career spanning fashion design, film production, producing, and teaching. Madoff has worked with prestigious clients like Ralph Lauren, Tiffany, Victoria's Secret, and more. He's also an adjunct professor at Parsons School of Design and an Amazon best-selling author of "Creative Careers, Making a Living with Your Ideas."

Madoff is the author of Creative Careers: Making a Living with Your Ideas. His book dispels the myth that artists can’t be good business people and good business people can’t be creative. He breaks down other myths about creativity so that readers can overcome obstacles and reach their full potential. Drawing on Jeff’s decades of experience and the experience of over 50 industry experts, Creative Careers takes you down a practical path that will lead to success in any field.

Madoff shares insights into his background, including growing up in Akron, Ohio, and his early experiences working in his parents' retail stores. Despite a broad education in philosophy and psychology, he found these disciplines foundational to his creative endeavors.

In this conversation  into the intersection of creativity and business acumen. Madoff emphasizes the importance of breaking free from binary thinking, where creativity and business are perceived as mutually exclusive. He believes that everything one does informs everything else, emphasizing the interconnectedness of experiences.

We explore the idea that creativity is not limited to specific fields but is a common thread across diverse pursuits. They discuss the importance of asking the right questions, understanding budgets, and grasping various aspects of business in creative professions.

Connect with Jeffrey: 

Website:  ACreativeCareer.com,  MadoffProductions.com

LinkedIn: in/B-Jeffrey-Madoff

Instagram @ACreativecareer

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery  

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

Instagram: https://www.instagram.com/designedforthecreativemind/ 

Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad 

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

A Podcast Launch Bestie production