• Zephr's Subscription Think Tank

  • By: Zephr
  • Podcast
Zephr's Subscription Think Tank  By  cover art

Zephr's Subscription Think Tank

By: Zephr
  • Summary

  • Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.
    © 2024 Zephr's Subscription Think Tank
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Episodes
  • Ep 13- The Subscription Think Tank: Kyle Roof on Mastering SEO
    Jun 30 2023

    Welcome to the next episode in our Subscription Think Tank series!

    In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy.

    Listen now to discover:

    How to make improvements to your site TODAY
    Common misconceptions about Google updates, and what to actually look out for
    The importance of intelligent keyword targeting
    Striking the balance between value-rich content and SEO content
    What Kyle believes are the fundamentals that account for 60% of SEO success

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    32 mins
  • Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way
    May 18 2023

    Welcome to the next episode in our Subscription Think Tank series!

    In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world.

    Listen now to discover:

    How to be efficient with split testing
    Common misconceptions about split testing, the truth and the myths
    The importance of agility, automation, and tech flexibility
    What data Andres recommends gathering to make the most out of audience insights 
    Why Andres believes it's crucial to learn from other industries

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    32 mins
  • Audio Blog- Reviving Readership: How to Implement a Successful Win-Back Strategy
    Apr 28 2023

    Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy

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    8 mins

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