As a Creative Director at Kimmelot Labs, Joe Saroufim has worked with Janusz Kaminski and Matt Oren chat with him about the role of a Creative Director in maintaining the voice of the brand while pushing creative boundaries.

Joe talks about his background at film school and how working at an agency taught him to alter his writing to be more modular. Today, he thinks more about how the right combination of words can facilitate a cut down from 30-seconds, to 15-seconds and all the other formats where an ad must play. And Matt and Oren talk about how the art of modular writing makes seeing a oner in a commercial that much more delightful, because the artistry to make it happen the right way, with sign off from multiple stakeholders, is ever more complex.

Ultimately Joe explains it's about earning the trust of clients. Learning how to hear their vision, and to help them see possibilities they may not have imagined.

Help Matts' film: https://wefunder.com/badfeeling

Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: The Alpine Slide at Big Bear

Oren's Endorsement: Grannick's Bitter Apple Taste Deterrent soray to keep dogs from chewing furniture. https://www.amazon.com/Grannicks-Bitter-Apple-Taste-Deterrent/dp/B001CCNG88

Right angele screwdrivers

Joe's Endorsement: Skaf's L:ebanese restaurants https://www.skafslebanesecuisine.com/

Tizz tangerine soda https://drinktizz.com/products/tangerine-fizz

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Matt and Oren chat with Creative Director JK Lyons about how you can stand out as a director. And they dive deep into what is in your reel, book, or portfolio. Does it make a statement about your personality? Can somebody tell this is truly you?

And they talk about actions you can take so that you're part of the CD's team, and not just a hire. Because at the end of the day, that is what makes you more pleasurable to work with.

Help Matts' film: https://wefunder.com/badfeeling

Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: Akira Kurasaw Retrospective Film Festival at the Academy Theartre. "The Joint", a combination coffe shop / fish shop, on Ventura Blvd in Sherman Oaks. http://www.jointseafood.com/

Oren's Endorsement: Use Claude.ai to come up with actions for multiple OCP (on camera personalities) that you can share with casting for your ads.

JK's Endorsement: "Lasita" Pilipino Rotisserie in Chinatown, Los Angeles. http://www.lasita-la.com/ The movie "True Lives" with Arnold Schwarzenegger

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Matt and Oren talk about what they love to see from actors. How many takes should you do? What if you drop a line in an audition? And what’s the best way to ask questions?

It’s a great episode on the little things actors have done and gotten booked. As well as the mistakes actors have made that worked against them.

It’s funny, because Matt and Oren agree on a lot. But while some things are cringe to one of them, the same things are endearing to the other.

This is the episode that helps put in perspective the casting and audition process and the little things that make a difference in how professional you come across.

Help Matts' film: https://wefunder.com/badfeeling

Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: "Project Hail Mary" with Ryan Gosling. And Adam Savage's video about the practical set https://www.youtube.com/watch?v=CO6oyFP14rU

Oren's Endorsement: soft closing mechanisms for kitchen drawers.

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