The Video Insiders Podcast By cover art

The Video Insiders Podcast

By: Carlos Pacheco
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  • Summary

  • Carlos Pacheco and Denis Crushell are two marketing and YouTube veterans who have worked behind the scenes helping content producers, and online creators market and build channels. In each podcast episode, we give you our perspective on what's happening on YouTube, we share our perspective based on experience and discuss the strategies behind monetizing and building audiences online. Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends. About the hosts: Carlos Pacheco is currently the director of OTT strategy at Just for Laughs. After a career in advertising and marketing, he joined Just for Laughs as a digital director using his SEO and marketing experience to help grow its YouTube network. Following that he joined Boat Rocker Media where he helped build a channel network and internal rights management. After, he joined his wife to help co-manage Truly Inc, a content strategy firm in Toronto. YouTube opportunities continued to knock on his door so he returned to consulting and then JFL came calling back to work on OTT and FAST channel management. Denis Crushell is The Chief Commercial Officer of Precise TV, he previously worked as Chief Revenue Officer at Tubular Labs. Prior to that, h was Head of EMEA Sponsorships at YouTube. I also held various commercial leadership roles at Google. Denis has a lot of background in the online video advertising space and the creator economy from my time at Tubular Labs.
    Copyright Pachwork Inc 2023
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Episodes
  • Understanding how to monetizing CTV

    Understanding how to monetizing CTV
    Aug 18 2023

    Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. 

    Notables:

    Changes to the YouTube Partner Program: 
    “Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.” 

    Read more on Social Media Today

    Google is in trouble with some of its advertising practices. Read more on The Verge.

     

     
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    52 mins
  • Crash Course on What Is CTV (Connected TV)?

    Crash Course on What Is CTV (Connected TV)?
    Jun 5 2023

    We're back after a no so long hiatus between episodes. 

    Let's talk CTV!

    What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. 

    Did you know that YouTube is the leader in CTV? Crazy huh? 

    In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! 

    Link dump: 

    • YouTube 2023 mission: finding new ways to monetize with AI tools.
    • Nearly half of YouTube viewership is now on TV.
    • Some creators share their results on the first few months of SHORTS monetization.
    • Pixability expanding into YouTube CTV...guess why
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    44 mins
  • The Impact of YouTube Shorts, Denis joins the podcast

    The Impact of YouTube Shorts, Denis joins the podcast
    Mar 1 2023

    You are not imagining things, this is a new episode of VIP that is hitting your podcast feed!

    After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. 

    As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we've been up to and what are the plans for VIP going forward. 

    Links we referenced: 

    • James Creesh's Linkedin post on everything you need to know about YouTube Shorts is rolling out creator monetization on Feb 1st.
    • Cracking the YouTube Shorts code by Little Monster Media
    • Denis' post on Linkedin YouTube VP of Marketing Kate Stanford shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.

     
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    27 mins
Marketing Economics
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