Sounds Profitable By cover art

Sounds Profitable

By: Bryan Barletta
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  • Summary

  • The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
    Copyright Sounds Profitable
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Episodes
  • Podcast Advertising's Q1, The Safest Advertising Bet, & More

    Podcast Advertising's Q1, The Safest Advertising Bet, & More
    May 3 2024
    Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet.

    Find links to every article discussed and read the full write-up at Sounds Profitable.com
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    8 mins
  • Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More

    Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
    May 2 2024
    Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.com
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    4 mins
  • Podcast Advertising - The Safest Bet in a Risky Landscape

    Podcast Advertising - The Safest Bet in a Risky Landscape
    May 2 2024
    For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.

    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
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    9 mins
Economics
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