Hannah, Steve and Ken get together again to discuss things that 'caught their eye' in the news.

• Steve highlights the Gender Pay Gap Bot on Twitter - "Tweeting Gender Pay Gap Data for #InternationalWomensDay". Created by copywriter Francesca Lawson and software developer Ali Fensome in 2021. As reported in The Drum, the bot "took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap." 

• Hannah shared the Heinz "Draw Ketchup" ad campaign - that Campaigns Of The World described as created because Heinz were "starting to see brand affinity scores decline as competitors stole share... it conducted a social experiment with participants from 18 countries, anonymously asked to draw ketchup."

• Ken discusses 'Brand Purpose' (not to be confused with the purpose of a brand) and picks up on disparaging comments from Mark Ritson, the enfant terrible of the marketing world, stating that customers probably don't care but employees probably do.  

Follow Digital Northampton:

• Twitter @DigiNorthampton
• Linkedin linkedin.com/company/digital-northampton
• Eventbrite eventbrite.co.uk/digital-northampton

Study Marketing at the University of Northampton

• Marketing BSc (Hons)
• Advertising & Digital Marketing BA (Hons)
• Fashion Marketing & Promotion BA (Hons)
• Entrepreneurship & Innovation BA (Hons)
• International Marketing Strategy MSc

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton   

Hannah and Ken discuss the latest things that have 'caught their eye' in the world of Marketing & Communications. In this episode Ken travels back to the 1980s to discuss the classic book 'Ogilvy on Advertising', where David Ogilvy shares his experience, ethos and thoughts.

Regarded as the "Father of Advertising", Ogilvy describes his research based approach and how if advertising doesn't sell the product or service, it can't be regarded as "creative".

Hannah reflects on the wave of "Marketing Trends for 2022" reports that will soon be filling our inboxes, feeds and timelines. She talks about the anxiety and FOMO that these reports can bring and suggests wise and thoughtful ways to make sense of the helpful bits, and ignore the rest.

They finish by talking about the new Digital Northampton 'Meet Ups', hosted at the Waterside Bar at the University of Northampton. These are ongoing events for Digital Marketing & Comms professionals and students, particularly for those early in the their careers or in their first management roles.

• Ogilvy on Advertising (Amazon)
• Mad Men (Season 3. Episode 7 "Seven Twenty Three" - where David Ogilvy's "Confessions of an Advertising Man" is discussed. Available on Amazon Prime)
• Content Marketing Institute - Definition of Content Marketing 

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

• Falcon.IO - The Platform for Every Kind of Social Media Marketer
• Hannah's agency, The Brady Creative

Follow Digital Northampton:

• Twitter @DigiNorthampton
• Linkedin linkedin.com/company/digital-northampton
• Eventbrite eventbrite.co.uk/digital-northampton

Study Marketing at the University of Northampton

• Marketing BSc (Hons)
• Advertising & Digital Marketing BA (Hons)
• Fashion Marketing & Promotion BA (Hons)
• Entrepreneurship & Innovation BA (Hons)
• International Marketing Strategy MSc

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton   

Following a bit of a break, Hannah, Steve and Ken start by looking at Dove and BrewDog adverts. They think about 'brand purpose' and how these approaches can work for smaller organisations.

They highlight Cinch radio ads as examples of how essential great copywriting is.

Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.

• "BrewDog: The Planet's Favourite Beer" 
• "Dove | Reverse Selfie | Have #TheSelfieTalk" 
• "cinchCare TV Advert Feat: Rylan" 
• "WIRED - Every Ape in Planet of the Apes Explained"
• "Dian Fossey Gorilla Fund International"

Follow Digital Northampton:

• Twitter @DigiNorthampton
• Linkedin linkedin.com/company/digital-northampton
• Eventbrite eventbrite.co.uk/digital-northampton

Study Marketing and Advertising & Digital Marketing at the University of Northampton

Hosted by Ken Punter produced and supported by the University of Northampton.