We're changing things up today on Out of the Hourglass! We're sharing an excerpt from our Keynote presentation at the Grand Summit Conference last month in Savannah. The conference theme was "Build Your Inner Citadel." A citadel is a fortress or castle - built for war, bulletproof. Now consider your organization the same way - how can you make it bulletproof, ready to face and win battles against the problem we face when owning a business? Brian Nolan and Colin Nolan shared seven fortifications at the conference. Today, you'll hear about four of those fortifications. If you're interested in the others, reach out. In the meantime, consider how you can build your own inner Citadel as you listen.

We are joined today by Brittany Murphy, the Marketing Manager at Bloom Consulting and a Marketing Strategist who has years of experience working in not only the Trades space but also other small businesses. One of Brittany’s missions is to help Small Businesses use their marketing dollars most effectively, especially in the digital space of SEO and SEM. While these are two acronyms that we often throw around like we know exactly what they mean and what they do, I wanted to really break down the difference and pull these pillars of digital marketing apart. We continue to learn that Marketing is a game of layering everything and no matter your revenue size or industry, we want to optimize your online visibility to be getting in front og the right audience.

Need a second opinion on your marketing plan? Book a time with Brittany to brainstorm your next strategy and implement!
https://brittany.bloomconsultingfirm.com/