Welcome back to another episode of the Female EmPOWERED podcast with host Christa Gurka. Today, we're diving into the inner workings of business metrics with our special guest, Lauren Amron, COO at Pilates in the Grove studio.

Join us as we unpack the highlights of Q1 and how we're keeping our business on the path to success.

In this episode, Christa and Lauren dissect how they review business metrics quarterly at Pilates In The Grove. They explore the key metrics driving their decisions, including revenue, net income, utilization rates, visits, and unique customers. Lauren offers her expertise in analyzing Q1 performance and demystifies the budget vs. actual spreadsheet, shedding light on the importance of understanding profit margins, location viability, and operational optimization.

Here's what we'll be discussing:

• Revenue and Utilization Rates: Unpacking why these metrics are crucial for operational success.
• Net Income vs. Revenue: Understanding profitability beyond the topline figure.
• Financial Performance Analysis: Breaking down Q1 month by month and quarter by quarter.
• Setting Annual Goals: How quarterly reviews inform long-term strategic planning.
• Optimizing Studio Operations: Leveraging data to refine schedules and pricing.

Key takeaways from our conversation:

• Start Simple: Begin tracking one metric like visits to gain insights into business performance.
• Consistency is Key: Source data from the same place for accurate analysis over time.
• Data-Driven Decision Making: Use metrics to objectively set goals and make informed business decisions.
• Quarterly Reviews: The power of regular reviews in optimizing operations and driving profitability.

Ready to dive into your own quarterly review? Download our worksheet template from www.christagurka.com/quarterlyreview and get started.

For those looking to take their tracking and analysis to the next level, explore our coaching programs like the Inner Circle, offering customized scorecards and dedicated support.

Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today’s episode I’m joined by Mindy to discuss all things Instagram for your brick and mortar business.

Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to helping businesses improve their online presence and we dive into different considerations and strategies for optimizing your Instagram presence.

Some of the things we discussed include:

• Marketing Strategies for Small Businesses: The challenges of running a business as a technician vs entrepreneur. Developing comprehensive marketing strategies using various tactics like websites, social media, email marketing and events.
• Using Instagram for Local Businesses: How Instagram can be a powerful tool for small businesses to increase visibility, connect with customers, and create a stronger community through collaboration.
• Instagram Strategies for Fitness Studios: Focus on showcasing instructors' personalities and teaching styles to attract the right clients. Use Instagram for awareness, trust-building and community over direct sales.
• Analyzing Social Media Analytics: Understanding metrics like engagement, reach, likes and comments.
• Creating Engaging Content: The importance of developing a consistent posting schedule and asking customers directly for content ideas.

Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.

About Mindy and 20 Degrees Marketing

Mindy worked for Vail Resorts for three years in the Marketing Research department before taking an internship with the Photography department. After she graduated from college in 2004 and fulfilled those internship hours at Vail Resorts, she became an independent photographer. For 14 years after that, she photographed 125+ weddings, 7+ sports companies, too many events to count, and commercial work. But then, she and her husband moved to California, really disrupting her referral based business.

You can find Mindy online at 20degreesmedia.com and on Instagram @20DegreesMedia.

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and in today's episode, we're taking a deep dive into all things websites - specifically When Your Website Could Actually Be Working Against You.

Joining us is Latasha Doyle, the brilliant mind behind Uncanny Content. Together, we'll uncover how a website - if not optimized properly - can hinder the growth of your brick-and-mortar business. Latasha will share her expertise on strategies for website optimization, automation, SEO, and customizing content to resonate with your target audience.

Here's what's in store:

• The Role of Websites for Physical Businesses: Understanding their impact and potential pitfalls.
• Optimizing Websites and Streamlining Automation: Simplifying booking processes and enhancing user experience.
• Best SEO Practices for Local Businesses: Tips on keywords, headers, and boosting visibility.
• Strategies for Multiple Location Businesses: Tailoring websites to cater to diverse locations effectively.
• Pages vs. Blog Content: Maximizing engagement while catering to educators and businesses.
• Advice on Branding, Strategy, and Copywriting: Crafting compelling narratives and continuously refining your approach.
• Capturing Leads and Personalizing the Customer Journey: Enhancing customer experience through targeted customization.

Remember to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.

About Latasha and Uncanny Content

Latasha owns and operates Uncanny Content, a full-service content and copy agency. From content strategy to content ideation, content writing, social media, and sales copy, she and her team do it all. Latasha and her team work with women, queer, and disabled business owners to help elevate their brands and help them impact their communities.

You can find Latasha and the team online at uncannycontent.co and on Instagram @uncannycontent.