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Wealth On Main Street

Wealth On Main Street

By: Richard Canfield & Jayson Lowe
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A North American Podcast show focused on helping Canadian & USA families and business owners create dependable wealth using the process of #becomingYourOwnBanker, known as The #InfiniteBankingConcept, with a combination of expert interviews and discussions surrounding business, wealth and cashflow strategies to optimize your financial life. The hosts, Jayson Lowe and Richard Canfield, place a focus on the foundation for economic success using the powerful Infinite Banking Concept created by the late R. Nelson Nash.Copyright 2021 All rights reserved. Economics Leadership Management & Leadership Personal Finance
Episodes
  • 330: How to Build a Career as an Infinite Banking Advisor in Canada | Ashley Doyle's Story
    Jul 16 2026
    Ashley Doyle trained soldiers in Afghanistan. Real pressure. Not "my Zoom froze" kind of pressure. Today he helps Canadian families build generational wealth through the Infinite Banking Concept. This episode is about leadership. Service. Purpose. And what happens when you stop feeling like a lone ranger.
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    52 mins
  • 329: Josh Bought IULs for Infinite Banking, Here’s What Happened
    Jul 3 2026

    The short answer is no.

    The longer answer requires understanding why, because the question is being asked more than ever, and the misinformation circulating on social media around this topic is causing real financial harm to real people.

    Right now, social media is full of content promoting Indexed Universal Life insurance as “infinite banking 2.0,” an upgraded, modern version of the concept that Nelson Nash created. It is not. And the man who created IBC said so directly, in writing, on page 39 of Becoming Your Own Banker.

    “I never sold one when I was in the business, and I surely wouldn’t buy one. I would not recommend it nor use it for the infinite banking concept.” – Nelson Nash

    Nelson Nash spent 35 years in the life insurance industry. He won lifetime achievement awards. He was a member of the Million Dollar Roundtable. He sat on every major committee in the industry. And in all of that time, he never sold a single Indexed Universal Life, variable life or traditional universal life policy.

    That statement should do a lot of your thinking for you.

    Why Is This Question Being Asked So Often in 2026?

    There are three reasons this question keeps coming up.

    First, social media marketing. IUL products are heavily marketed online. They illustrate well, meaning the projected numbers look impressive on paper. And they are being marketed aggressively by people who are either uninformed about IBC or who are deliberately misusing the trademark.

    Second, the trademark is being violated. The Infinite Banking Concept is a registered trademark of the Nelson Nash Institute. Authorized practitioners — like the advisors at Ascendant Financial have signed an agreement to use the concept and its trademarks correctly. Many people promoting IUL as an IBC vehicle are not authorized and are not following the trademark policy.

    Third, people genuinely do not know the difference. And that is not their fault. The distinction between a product and a process is not obvious. If the first content you encounter about IBC is promoting an IUL, it is entirely reasonable to assume that it is the right vehicle.

    It is not.

    The History of Universal Life: Where It Came From and Why It Matters

    To understand why IUL does not work for IBC, you need to understand what universal life actually is and where it came from.

    Nelson Nash was direct about this on page 39:

    “It was invented in the early 1980s by E.F. Hutton, a stock brokerage firm, in my opinion, that knew nothing about life insurance.”

    That matters. How we think about something is shaped by what created it. The insurance industry did not invent universal life to serve policyholders. It was invented by a stock brokerage firm to compete with whole life insurance during a period of high interest rates by unbundling the savings and insurance components of a whole life policy and putting them in a single package under a different structure.

    The original format was simple: one-year term insurance with a side fund of an interest-bearing account. In the 1980s, when interest rates were running at 10 to 12 percent, that side fund looked attract...

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    57 mins
  • 328: The Truth About Whole Life Insurance Past Age 100
    Jun 25 2026

    It is one of the most common questions people ask when they first explore the Infinite Banking Concept, and one of the least talked about in mainstream financial planning.

    What happens to your dividend-paying whole life insurance policy if you actually live to age 100? Or past it?

    The short answer is this: the contract becomes more valuable the longer you live. It was literally engineered with extraordinary longevity in mind.

    But the full answer requires understanding a few key concepts: what happens at maturity, what the risks are if you have been borrowing against your policy, and why longevity planning changes everything about how you structure your financial life.

    Why Longevity Risk Is More Real Than Ever

    Most financial plans are built around a retirement window, a period between roughly age 65 and an assumed endpoint. Save enough to cover that window, and you are done.

    The problem is that the window keeps getting longer.

    Medical advances, improved nutrition, and AI-assisted healthcare are all pushing life expectancy further than actuarial tables predicted even a decade ago. A 65-year-old couple today has a very high probability of at least one spouse living well into their 90s. Living to age 100 is no longer a statistical anomaly.

    “Living to age 100, that’s not a freak statistical accident anymore. And if medicine keeps advancing the way that it is, I think that age 100, even age 121, could eventually feel like today’s age 85.” – Jayson, Wealth on Main Street

    And yet most financial planning conversations are still built around the assumption that you will not live that long.

    IBC addresses this directly, not by accident, but by design.

    How a Dividend-Paying Whole Life Policy Is Engineered for Longevity

    Here is the core mechanic that most people do not understand about dividend-paying whole life insurance.

    On the day you take out a policy, the insurance company makes a contractual commitment to pay a death benefit, let’s say one million dollars. You might put in fifty thousand dollars in the first year. The insurer is immediately on the hook for the full million.

    Every single day the policy is in force, the cash value inside the contract grows, accumulating toward the point where it eventually equals the death benefit. This is not a feature. It is a contractual obligation built into the design of every whole life policy.

    By the time the policy reaches its maturity point age 100 in Canada, age 121 in the United States), the total cash value and the total death benefit are identical. They converge. And at that point, the insurance company’s risk has been fully resolved.

    “The contract was designed recognizing longevity. The total cash value and the total death benefit at age 100 must be identical. That is a contractual guarantee.” — Richard Canfield, Wealth on Main Street

    This is not a bug. It is the whole point. The policy was always going to get there; the longer you live, the further along that journey you travel, and the more the asset has grown.

    Canada vs. the United States: The Age-100 and Age-121 Difference

    In Canada, whole life policies are calculated to an actuarial maturity point of age 100.

    In...

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    38 mins
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