Party Like a Marketer By cover art

Party Like a Marketer

By: The Cannabis Marketing Association
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  • Summary

  • The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
    Copyright 2024 All Rights Reserved
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Episodes
  • Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

    Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
    Apr 17 2024

    Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.

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    44 mins
  • Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

    Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
    Mar 21 2024

    Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
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    56 mins
  • Ep. 57: Understanding Retail Media in Cannabis Marketing

    Ep. 57: Understanding Retail Media in Cannabis Marketing
    Mar 14 2024

    Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
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    49 mins
Marketing Economics
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