Just because you started your brand and it is your "baby" doesn't mean that you know or have the skills to grow it and make it profitable. 

And unless it is profitable and operated in a way that allows it to grow - you will be stuck in a hamster wheel feeling exhausted and frustrated.

So here is what you or your CEO needs to do in your business to ensure you end up with the fashion brand that you envisioned and want to have.

Discover:

• The 3 key roles a business CEO must fulfil
• Why are they important
• Should you be the CEO of your own brand and business?

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind.

In this episode we chat about all things fashion business, lessons learned from mistakes made and what works now that leads to more sales.

Discover more in this episode:

• 6:00 - pricing fears when launching your brand for the first time;
• The reasons why we underprice 
• The mistakes Jane and Dessy made early on with their brands 
• Why “copy-paste” what others do is not a sustainable business strategy
• The importance of stock management 
• 12:00 wholesale - the role it plays in business in today's day and age
• 19:00 the need to have a backup plan for suppliers, especially in times of economic downturn
• 20:00 - lessons about managing inventory
• How to pivot and adapt to tough times as a brand
• 25:00 what helps a brand to do well in business one course of income
• 30:00 How to find success with FB ads
• 39:00 Jane's advise about how to make more sales

Key Takeaways:

• “I want to give people a good deal” is NOT the mindset to have if you want to operate a profitable sustainable business;
• “ ...that’s working for them, I better do it too” - a common mistake made by many new creative entrepreneurs;
• “It’s way more fun to have lots of little bosses than one big boss” is the advantage of selling DTC versus Wholesale;
• “Inventory is your biggest expense”
• “Your relationship with the customer is the most important thing!”
• If we learned one thing from the pandemic is that we cannot just rely on one source of income.

Resources:

Connect with Jane via:

Website: https://fashionbrainacademy.com/

Instagram: @janehamillchi

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

If you have a fashion brand chances are at some point or right now you might be wondering why you are not selling - at all or more of your products. 

It is very common for new brands to launch and sell nothing for a long time. Imagine having spent months and years working on your brand and a vast amount of time and money and then silence. No traffic to your website, no sales...and everyone you ask telling you how nice your product is. This is the reality for many newly launched brands. 

Then a few years later - you are not selling enough - you know you can sell more but why is it not happening? 

The answer for many is simple and hiding in plain sight. 

Listen to this episode and discover:

• The four reasons why you may not be making any sales;
• What could be wrong if you are NOT making any ales at all?
• What can be the reason behind not selling MORE?
• Why conventional marketing is not working as efficiently for fashion brands?
• Why marketers are wrong to speak of multiple ideal client profiles and why you really ONLY have one.
• Why you need to tailor your marketing to the three types of customers you will have at any one time?
• and much, much more...

Resources Mentioned:

Discover more about Fashion Collections That Sell training opened for enrolment now. Discover how to create a steady flow of supply and demand for your fashion business - join us here: https://www.fashioninsiderstraining.com/fcts

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co