In just a few short years, mobile gaming has exploded, now accounting for almost half of all gaming, with the market worth an astounding $90 billion dollars.

According to Statista, by 2026 the mobile AR market is predicted to reach $36 billion dollars in revenue.

As mobile AR gaming evolves beyond Pokemon Go, one company is going all-in to redefine the space with a first-of-its- kind multiplayer augmented reality fighting game.

Joining me on the latest Zero to Start is AR/VR pioneer Sarah Stumbo Huth, Gameplay Engineer at Jadu AR. Sarah takes us through the twists and turns of bringing this groundbreaking multiplayer augmented reality game to mobile and her personal journey in the industry.

From her early VR days in 2014 to becoming a tech evangelist at Unity, and a software engineer at MSG Sphere, Peloton, and now as Gameplay Engineer at Jadu AR, Sarah has been at the forefront of AR/VR innovation.

She also fills us in on Season One, Jadu’s first single-player campaign launching May 21st.

Download Jadu from the App Store or Google Play to experience your very own battle arena on the go and see why this exciting new game is setting the standard for AR gaming on mobile.

Thanks for listening! Until next time, happy installing.

FEATURED LINKS:

• JADU.AR
• Jadu on the App Store
• Jadu on Google Play
• Jadu Fight Club on Discord

MORE RESOURCES:

• Download Unity
• Unity for Humanity
• Agile Manifesto
• Beta made simple with Apple's TestFlight
• 200 Mobile Games Statistics - Udonis
• Mobile AR market revenue worldwide from 2021 - 2026 - Statista

CONNECT WITH SARAH:

• on LinkedIn

CONNECT WITH SICILIANA:

• LinkedIn
• sicilianatrevino.com

Special thanks to Troy Allen Norcross

Apple Vision Pro doesn't have anything I really need, just everything I want. They're the coolest goggles on the planet.

While hot takes about the price, the returns, the meaning of this moment continue to light up our news feed, I’m still integrating the 3 days I spent with The Vision Pro.

Using Apple's spatial computer for the first time consumed me with intense, satisfying, emotional connections between software place and time.

So after all my excitement why did I return it? The answer might surprise you.

February 12th was Zero to Start's 4 year anniversary. Thanks to all our listeners in over 44 countries!

FEATURED LINKS:

• Apple Vision Pro
• Here's How Much it Costs Apple to Make a Vision Pro Headset - MacRumors
• VIDEO: How to become the BEST at Gorilla Tag - jmancurly

FLASH BACK:

• SPOTLIGHT SERIES sponsored by Meta
• Episode 25 Presence Experiential Design and the Ultimate Potential of Virtual Reality with Kent Bye
• Episode 23 Sam Altman, OpenAI and the quest for ethical AGI with Avi Bar-Zeev, Founder and President Reality Prime, XR Guild
• Episode 22 Metaverse Safety Week Dec.10th-15th 2023 with Kavya Pearlman, Founder and CEO, XRSI
• VIDEO: New User Experience - Setting Up the Oculus Sensor - Meta

CONNECT WITH SICILIANA

• sicilianatrevino.com
• LinkedIn

It's Apple Vision Pro Day!

• Will it be as paradigm shifting as the first iPhone?
• If Apple is hedging its bet on spatial computing, did oculus/Meta do the hard excavation work to prove there is an innovative market for XR?
• Does an early adopter really need another headset in their vast collection of goggles, glasses and gadgets?

These are some of the questions Ash Baccus-Clark, Director, Keynote Speaker & Creative Strategy Consultant at ABC Worldwide asks as she contemplates whether or not to spend over $3,500 to get Apple’s first spatial computer.

Ash is a molecular and cellular biologist, brand marketing professional and multidisciplinary artist who uses new media and storytelling to explore themes of deep learning, cognition, memory, trauma, and systems of belief within the framework of intersectionality.

She was formerly the Director of Research & Marketing at Hyphen-Labs, an international team of engineers, scientists, architects, and artists who created ‘NeuroSpeculative AfroFeminism’, an award-winning virtual reality project that was screened at Sundance, the American Film Institute, and Tribeca Film Festival, and more.

Join us as we dive into why it's time to start creating for spatial computing and XR.

Thanks for listening, happy Vision Pro Day!

CONNECT WITH ASH:

• LinkedIn
• This neuroscientist uses art to fight hate - Vice

AVP REVIEWS:

• I spent 24 hours wearing Apple's Vision Pro Headset - Wall Street Journal
• Apple Vision Pro review: magic, until it’s not - The Verge
• Why Tim Cook is going all in on the Apple Vision Pro - Vanity Fair

FEATURED LINKS:

• Apple Vision Pro
• Apple Announces More than 600 new apps built for the Vision Pro - Apple News
• The Inside Story of Oculus Rift and how Virtual Reality became Reality - Wired, 2014
• Why Virtual Reality is about to change the world - Time, 2015
• VIDEO: Andrew Ng, Opportunities in AI

CONNECT WITH SICILIANA

• sicilianatrevino.com
• LinkedIn