Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com.

It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.

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Buy Brian's books:

• Raise Your Voice: A Cause Manifesto
• The Gift of Small Potatoes
• Books by Brian Sooy
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We're changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.”

If you're a listener or subscriber, you’re already member of The Society of Extraordinary Strategists.

I share interviews with marketplace leaders, you’ll hear my insights more when we publish, and maybe we will find some new music to celebrate our name change.

Thanks for listening and following. You can subscribe to receive our content directly in your inbox when we publish. Look for the link in the show notes or visit extraordinarystrategist.com. And, of course, please leave a five-star review!

Subscribe to our Substack at https://extraordinarystrategist.substack.com.

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Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”

• Click here to buy "The Secret Society of Success now.
• If you want to know how you can live a life of significance and success and join the Secret Society of Success, visit Secretsocietybook.com, which has everything you need to buy the book and connect with Tim.
• Are you worried that you're wasting money on marketing because you don't have a plan? Get a free marketing assessment from Aespire, powered by StoryBrand.

Subscribe to our Substack at https://extraordinarystrategist.substack.com.

Hosted on Acast. See acast.com/privacy for more information.