"How do you express what you want in a way that activates you, is unignorable, and automatically aligns your beliefs, your values, and how you show up in the world?”

Bonnie Wan knows what it feels like to struggle with burnout and uncertainty about where to go next. As a celebrated advertising strategist she spent years helping brands like Pepsi and BMW get clarity on their values and purpose, but she one day found herself mired and directionless in her own life–a “recovering perfectionist” with a crumbling marriage, a big job, and three young children. So she put her “work brain” to work - and sketched out a creative brief (one of the key tools of the ad trade) for herself, granting clarity on what was missing and what she really wanted in her life. Not only did “the Life Brief” save Bonnie’s marriage, recenter her parenting, and catapult her career (she was named Ad Age’s Chief Strategy Officer last year)—it has since gone on to help thousands of others through her speaking at Apple, Bain & Co, Change.org, Google, Goop, Jane Goodall’s “Activating Hope” Summit, SXSW and more. Her new book — “THE LIFE BRIEF: A Playbook for No-Regrets Living “ — creates a clear guide for anyone to break through life’s clutter and create deeper meaning through three simple stages: Get Messy. Get Clear. Get Active. This is a perfect conversation to help so many of us who seem to “have it all” yet feel restless or rudderless.

This is a past conversation from Raman’s other podcast, Modern Minorities, where each week we share minority conversations for all of our majority years. You’ll enjoy this candid conversation that we hope will provide new perspectives and learnings.

“It often pays to believe in people more than they believe in themselves. Give them a bit more than they think they can handle. And everyone is going to be rewarded.”

Stefan Homeister is the host of Leitwolf, a business podcast exploring the key to leadership performance sustainably and improving business results - where he’s had conversations with P&G Alums like David Taylor, Paul Polman, and many leaders beyond the Alumni universe. Stefan’s also the Founder of Stefan Homeister Leadership, a consultancy whose focus is on improving leadership performance and strategy via consulting, training, coaching, keynotes. Stefan’s held a diverse career as Sales & Marketing Director of SAB Miller Europe and CMO for T-Mobile Germany where he had P&L responsibility for more than $8 billion. Stefan started his career at Procter & Gamble in various sales and marketing roles in Frankfurt, Brussels, and Geneva before becoming the Marketing Director for Healthcare and Pharma DACH.

In this candid conversation - we’ll explore principles and ideas on leadership, branding, legacy, and what can can be learned through the lens of podcasts, conversations, and storytelling. Be sure to check out Leitwolf wherever you get your favorite podcasts. https://stefan-homeister-leadership.com/en/podcast

“There's no question — if you want to keep a brand viable, you have to continue innovating. If you don't, it's not going to last.”

Gordon Brunner, is P&G’s former Chief Technology Officer - leading the company’s technical community, and even serving on the Board of Directors. Gordon’s a returning P&G Alumni Podcast guest also the co-author of SUPERIOR PRODUCTS, a new book sharing a first-ever look at the technical innovations behind some of world’s leading consumer brands — as well as the systems, culture, and leadership principles that produced the products and sustained innovation. While many pay lip service to the importance of innovation and product superiority - Gordon and many other technical leaders know that words simply won’t cut it. Product superiority must be demanded, rewarded, and celebrated - with org structures and processes built to achieve it, led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. In this conversation Gordon shares stories behind the products we love - what worked and didn’t - with lessons that are for more than just R&D’ers, but also rising business executives and students who want to foster an environment of innovation.

Check out SUPERIOR PRODUCTS as an eBook / Kindle, or wherever your favorite books are sold. And for even more of Gordon Brunner’s learnings from his time as P&G’s CTO, be sure check out our past podcast conversation from September 2021 and November 2022.