An interview with Doug Price, President and CEO of Visit Colorado Springs, discussing his career journey in the tourism industry, sustainability efforts in Colorado Springs, key trends in tourism, advice for entering the field, and leadership style. He emphasizes the importance of community involvement in tourism, career growth opportunities in the industry, and the responsibility of destination management in enhancing visitor experiences.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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In this episode, join us for an insightful conversation with Elliott Ferguson, CEO of Destination DC, as we delve into the profound impact of travel on shaping our perceptions and fostering connections across cultures. Ferguson shares his perspective on the transformative power of travel, emphasizing how it enables us to appreciate both our differences and similarities, ultimately galvanizing a sense of unity.

Highlighting the importance of representing one's country and community with passion and authenticity, Ferguson explores his own experiences traveling to unconventional destinations like Saudi Arabia. He reflects on the renaissance of Saudi Arabia and its rich history, culture, and people, challenging perceptions of safety and cultural authenticity.

Delving into the economic and social significance of tourism, Ferguson underscores its role as a catalyst for growth and empowerment, particularly in underserved communities. He emphasizes the need for sustainable practices, technological innovation, and diversity, equity, and inclusion initiatives within the industry.

Sharing invaluable insights gained from his journey, Ferguson encourages newcomers to the field to prioritize passion and authenticity in their work. He emphasizes the importance of fostering an inclusive and supportive work environment where every voice is heard and valued.

Tune in for a thought-provoking discussion on the transformative power of travel and the essential role of authenticity and passion in shaping the tourism industry and beyond.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom sits down with the esteemed guest, Domenic Bravo, CEO of Visit Cheyenne, for an insightful conversation on destination marketing and navigating the complexities of environmental conservation and economic impact in a politically charged landscape.

Domenic Bravo shares his remarkable background and journey in destination marketing, shedding light on the intricate balance between environmental ethics and economic growth in his home state. He underscores the importance of a comprehensive approach that integrates environmental considerations with sound business strategy and cultural resonance. Highlighting Visit Cheyenne's innovative response to the pandemic, Bravo delves into the creation of the Hell on Wheels rodeo series and the organization's unwavering support for local businesses. He also discusses the challenges of fostering a cohesive team environment and the intricacies of recruitment in the industry.

Stephen Ekstrom, the seasoned host and co-founder of the Tourism Academy, offers valuable insights into the genesis and evolution of the academy, with a keen focus on instructional design, organizational psychology, and deep-rooted tourism expertise. Ekstrom shares his heartfelt motivation behind establishing the academy, driven by a steadfast commitment to doing what's right for the industry. Both Ekstrom and Bravo underscore the enduring importance of lifelong learning and reflect on the profound impact of politics on their professional trajectories, with Bravo acknowledging the profound influence of mentors in his journey.

In a thought-provoking exchange, the two industry leaders address the misconception surrounding their organizations' effectiveness in promoting tourism and travel initiatives. They stress the imperative of continuous advocacy to showcase their contributions to the travel economy and dispel the myth that their organizations are not actively engaged in promoting their vital work. Through their candid dialogue, Ekstrom and Bravo offer invaluable insights into the dynamic landscape of destination marketing and the enduring quest for sustainable tourism practices.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

Support the Show.