Danielle spoke with Ria Burrage-Male, founder and director of Kibo, which helps leaders achieve personal and professional growth through mentoring, communication, and performance. Previously the CEO of Hockey Wales, Ria has a background in sports coaching, having been an international hockey player and a Commonwealth Games athlete.

KEY TAKEAWAYS

Ria takes us through every step of her life, from growing up in Wales, becoming an international hockey player, rising to CEO of Hockey Wales, her family and how they’ve inspired her latest project, Kibo.

Danielle and Ria discussed how life experiences, good and bad, make you the person and the brand that you are.

Sport has played such a crucial role in Ria’s life and she explains how she competed at an elite level, representing Wales at hockey, while juggling a full time career and how there just weren’t enough hours in the day.

Authenticity and confidence are key themes for Ria and she explains that you’ve got to be kind and positive to yourself as you are the most consistent voice in your head.

BEST MOMENTS

‘I'm very passionate about exposing people or holding up a mirror to people to show them that they have so much potential and people are there to support and guide them. I think as women, there's still a lot we need to do on that.’

‘I was a teenager in the valleys, in a church school, knowing that I was a gay, and I spent my whole life being somebody that I wasn't because of that inability to be authentic and therefore not being able to be vulnerable.’

‘I feel like I've gone through all of these experiences and now I'm in a position where I can reflect and also share those experiences with people and help them on their journeys, because I feel like I've lived through so many different iterations of authenticity and vulnerability and weakness and communication and, you know, psychological safety and also working in high performing teams and all of those facets that I think are imperative for leadership skills and leaders at executive levels.’

‘Another part of Kibo as well as the coaching is eat, sleep, breathe, connect. I talk a lot about and with businesses and with individuals around these four pillars that before you look externally, before you challenge culture that might not need to be challenged, let's stop and pause and look at ourselves first.’

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05

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CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

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Danielle spoke with Caroline McQueen, Founder and Chief designer at Impulsiv®, a digital consultancy specialising in branding and custom Shopify Themes. Impulsiv® helps independent companies in fashion, beauty and lifestyle connect with customers through engaging brand experiences. They blend neuroscience, brand psychology, and cutting-edge design to craft engaging customer interactions.

KEY TAKEAWAYS

Caroline delves into how she decided to pivot during the pandemic from focussing on tech and, thanks to a grant from Baroness Karren Brady, founded Impulsiv®, an ecommerce consultancy specialising in interaction design.

Danielle and Caroline discussed how brands can enhance their online presence and make meaningful connections with their audience. Caroline suggested a good starting point is to do a website audit. Making sure the brand is communicating its values in a way that customers can really understand.

Caroline shared a case study of working with a client and how Impulsiv® helped reduce the bounce rate from the clients website from 70% to 40% by making one change.

BEST MOMENTS

‘If you can get your customers to engage in the brand building process with you, especially if they're early adopters, then they are very open to giving you their feedback on what they think of your website or what they think of your products and how you can actually use that.’

On working with clients - ‘I take it all the way back to the beginning and start looking at the strategic approach. What their goals are, what their visions or intentions are, and then also who their customer is and also what research they've done on their competition and how they're different’

‘It was a lifeline because it came during the pandemic. If you're running a tech company, you are burning cash. She (Baroness Karen Brady) awarded us the grant money and I was chuffed to bits when that came through because it was just enough for me to just kind of go, okay, this is what we're going to do’

‘Depending on what conversation you're having on social media will depend on whether or not someone will sign up to your list. If you've taken the time to understand what their needs and wants are, that would determine whether or not they're actually going to click through onto your website and buy something.’

ABOUT THE GUEST - CAROLINE MCQUEEN

Impulsiv®: https://impulsiv.io/

LinkedIn: https://www.linkedin.com/in/carolinemcqueen/

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH

WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW

CONNECT WITH DANIELLE ON LINKEDIN

SUPPORT THE SHOW

This show was brought to you by: The Media Insiders

Hosted on Acast. See acast.com/privacy for more information.

Danielle spoke with Andy Starr, Managing partner of Level C, an education program teaching principles of modern brand to business professionals, which he co-founded with international brand expert and author Marty Neumeier. Andy helps clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results.

KEY TAKEAWAYS

Disruption is something that Andy is really passionate about so he and Danielle talked about what this really means and why it’s so important.

Andy explained to Danielle how his collaboration with Marty Neumeier began and how Level C originated from his personal circumstances at the time.

Branding hasn’t always been Andy’s thing. He’s a trained musician, majored in English Literature, worked in finance and studied law before coming to the world of brand.

Andy spoke about how his branding classes with Marty work, why they are different from traditional teaching and how they teach you how to think about brand.

BEST MOMENTS

‘These days, if you're a brand, if you're a business and you're trying to stand out and you think that just being different will get you there, we make an argument that it won't, that it's not enough’.

‘Creative thinking, strategic thinking, design thinking - more and more so called experts and coaches and mentors out there, they've been doing the whole how to do thing - how to do this, how to use this template. More and more of them have been trying to copy us now and it's kind of weird because they end up almost completely contradicting what they were doing just a couple of years ago’

‘I won't work with anyone now who won't acknowledge that this is what I'm doing, who won't allow me to have the opportunity to teach them how to be a great client, teach them where I'm coming from right now’.

‘We believe that creativity is more valuable in problem solving than just being more productive, but it needs more people who are able to think about what they do before they do it, while they do it, and after they do it’.

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05

WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke

This show was brought to you by: The Media Insiders

Hosted on Acast. See acast.com/privacy for more information.