The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from Pricespider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands.

Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about:

• Take-aways from their recent consumer survey
• Top priorities and pain points for FMCG companies in 2024
• What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them
• How can FMCG break down internal silos for a common effort in a connected commerce world
• Tips for consumer goods brands to stay relevant in a connected commerce world

More:

• Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/
• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.

He joins Efrain and Daniel to speak about:

• His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce
• Digital Commerce as a full-funnel proposition that drives the whole business forward
• Deploying Global know-how and capability into local markets
• Anticipating Shoptalk Europe (June 3-5) in Barcelona

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.

In this podcast, Efrain and Daniel speak with Eva about:

• The changing Consumer and how Retail’s adapted
• How to be consistent at every touchpoint
• Differences between working in Fashion and FMCG
• Illycaffe’s footprint across out-of-home, Retail and DTC
• Leadership lessons from working abroad
• Exciting innovations coming at Illycaffee

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian