eth Fineberg spent most of his professional career writing for the accounting industry. In this episode, he joins Stuart to share his new business venture, and how he's going to help bridge the gap between tech vendors and the community they serve.

Episode notes:

• Gaining the trust of customers is more important than ever for tech vendors (04:20)
• Helping all boats rise by supporting small businesses (05:30)
• Seth's business venture into Accountants Forward (08:25)
• Using quality content to help advance the accounting profession (10:00)
• Seth's journey from business journalism to AccountingWEB (11:30)
• How AccountingWEB found its purpose as a publisher (20:30)
• The transactional approach to customer relationships doesn't work anymore (25:00)
• The next big thing for accounting technology (30:20)

Alasdair McGill, Managing Director at Ashton McGill brings his client Colin Munro, Founder of Miconex, to share the journey they went on together that turned a small, local Scottish startup into growing global business.

• How Alasdair developed a service-oriented mindset at EY (02:00)
• Bringing a bespoke designer approach to accounting at Ashton McGill (04:34)
• Colin's journey from marketing to restaurants to a small business startup (07:30)
• The accelerated consumer desire to support the local economy (17:00)
• How Colin's firm, Miconex, is making it easy to shop local (18:55)
• When an accountant becomes a part of your firm's DNA (26:55)
• Do good work for good people (38:20)
• Where the future lies for Ashton McGill and Miconex (39:00)

Jennie Moore wears two professional hats: one as an accounting firm owner, the other as Ignition's Partnerships Manager. In this episode, Jennie joins Stuart to discuss all things accounting and technology—from what can be done to make the accounting industry attractive again, to how technology can be used to augment accountants' capacity.

• When Jennie met Stuart (00:45)
• Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
• 'Numbers accountants' vs. 'purpose accountants' (07:00)
• How to make accounting sexy again (09:45)
• Finding unexpected talent (14:00)
• Technology's role in augmenting accountants' capabilities (18:00)
• Knowing your ideal clients and sticking to your principles (20:00)
• Jennie's plan to ensure data integrity at her firm (24:00)
• How in-person events encourage deeper personal connections (28:50)