Join Shawn Wilkinson as he reveals how he successfully pitched, launched, and scaled a major ecommerce personalization initiative at Dick’s Sporting Goods. 

Time stamps

[01:00] What is the “Art of the Possible” personalization program?

[03:51] What are the biggest challenges when launching an ecommerce personalization initiative?

[07:01] What kinds of campaigns is Dick’s testing?

[09:26] Did anyone in the organization create friction during the launch?

[11:26] What role does ecommerce play in Dick’s overall differentiation strategy?

[13:30] How do you leverage tech to scale your tests?

[14:34] How are Dick’s customers reacting to personalization?

[15:26] What sort of results can you expect from a personalization program?

[16:43] How can merchandisers and ecommerce teams balance their normal tasks with a massive launch like this?

[17:49] How is Dick’s future-proofing their personalization strategy?

[20:14] Which brand is the best at ecommerce today?

[21:40] What’s the best advice Shawn has received as a leader in ecommerce?

Ecommerce expert Bryan Gildenberg shares how you should think about your retail media network so you can boost conversions, increase average cart sizes, and add new revenue streams to your business.

Time Stamps

[00:17] Who is Bryan Gildenberg?

[10:00] What are brands trying to do when they get involved in retail media?

[12:26] Are retailers going to make the same mistakes as the dying newspaper publishing industry?

[14:42] How are brands using content to sell?

[19:39] Should retailers try to copy Amazon, or should they…?

[23:08] How can brands avoid breaking the user experience when implementing a retail media network?

[25:34] What were Bryan’s biggest takeaways from NRF 2023?

The impressive rates of digital adoption and retail tech development over the last two years have led to the genesis of a new retailer species. A type of retailer that is smarter, more agile and is evolving to compete with the likes of Amazon.

Doug Stephens, aka. The Retail Prophet,  is a top retail influencer and Fortune 100 business advisor. In this episode, Stephen dives into the future of retail and the demands of the new experience economy. How can retailers like you navigate the metaverse, AR, AI (and many other emerging technologies) to remain top of mind for consumers? 

Press play to find out.

Topics covered:

1:00 Who is Doug Stephens (aka. the Retail Prophet)?
1:16 Could retailers have predicted the disruptions of 2022?
4:03 Were retailers prepared for the pandemic?
5:20 Shoppers want to buy more post-pandemic; but how are their new purchasing habits different? 
9:25 In-store, online, or social commerce? What does the “new norm” for retail look like?
10:33 How can retailers deliver a shopping journey that meets the demands of today’s experience economy? 
13:02 What opportunities does the metaverse bring for retailers?
18:24 How can retailers prepare for the metaverse and use this technology as major competitive advantage?
20:01 When is VR not the right choice for your company?
22:17 What promising tech should retailers be exploring and investing on in 2023?
24:12 Why have retailers stepped away from 3D printing technologies?
27:02 What myths are preventing retailers from adopting AI on their online stores?  What are the consequences of failing to deliver personalized journeys?
31:40 What are practical ways retailers can build customer loyalty and an engaged community?