Xiaojing is the first person on the podcast to talk with an Asian perspective on color, design experience and CMF as she talks about the many differences between eastern and western consumer trends, preferences and color perceptions. As one of the most well-known CMF designers in China, Xiaojing will give her view on what is happening in the field and not just in China.

Xiaojing Huang is a renowned design strategist and trend expert, strategy director and partner of YANG DESIGN, chief editor of China Design Trends Report.

Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.

As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.

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In this podcast, Ghalia will talk about how she is creating a platform for the under-represented narratives in the design world in her region, the Middle East and how she is keen on breaking design stereotypes. How can color be used as a tool to surpass digital censorship so designers may speak up and communicate what they stand for?

Ghalia Elsrakbi is a design professional, researcher, and design educator. After obtaining her a Master's degree in Design at the Sandberg Institute, Gerrit Rietveld Academie in Amsterdam, she joined the post-academic interdisciplinary program " Design Negation" at Jan van Eyck Academy in Maastricht. Her research was dedicated to the investigation of populist politics from the perspective of design and theory.

In 2009, she co-founded with South African designer Lauren Alexander Foundland Collective, an art and design practice based between Cairo and Amsterdam. Foundland’s projects explore under-represented political and historical narratives by working with archives via art, design, writing, educational formats, video making, and storytelling. It aims to critically reflect upon what it means to produce politically engaged work from the position of non-Western artists working between Europe and the Middle East.

Ghalia is an Associate Professor of Practice in Design at the Graphic Design program at the American University in Cairo. She is a co-founder and the Artistic Director of Cairotronica, Electronic and New Media arts festival in Cairo.

Ghalia received a nomination and was a finalist for the Dutch Prix de Rome prize in 2015 and the Dutch Design Awards in 2016. She was awarded the Smithsonian Artist Research Fellowship in 2015/2016 for research in the Faris and Yamna Naff Arab American Collection at the Smithsonian's National Museum of American History in Washington DC.

Ghalia has lectured and exhibited widely in Europe, the United States, and the Middle East, including Centre Pompidou (FR), The Rotterdam International Film Festival(NL), ISPC (NYC), Ars Electronica, Linz (AT), IMPAKT Festival (NL), London Art Fair (UK), Beursschouwburg, Brussels, Fikra Design Biennial (UAE), Porto Design Biennial (PT), Amman Design week (JOR).

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Part of learning about color is understanding it's many facets and cultural meanings. Laura Tofts passionately shares her perspective on color from a southern African point of view, describing Zimbabwe's color symbolism across pattern, natural pigments and minerals. Her goal is to bring global color conversations to Africa and spread its traditions with the world.

Born 47 years ago in Zimbabwe to British immigrants, Laura grew up in the Capital City Harare and completed her High School education there. In 1996, after completing Tertiary studies in Linguistics and Tourism, Laura moved to Brighton, Sussex, UK and gained experience in various Restaurants and Hotels before landing a position at the American Express Head Office in the European Corporate Travel Department.

The Call of Africa was too much, and Laura returned to Zimbabwe in early 2000 and joined Avis Car Hire as The National Sales “Lady” .... Until political events in the country saw the rapid collapse of the tourism industry and a very depressed environment. At that point Laura decided it was time for a change and whilst working as a restaurant manager in a 5-star Restaurant in Harare, studied Accounting by night. Once qualified, Laura took up a role as Bookkeeper in a Paint Shop downtown ... and that’s when the Eureka moment happened, and the passion was ignited.

The following year Laura opened her first Paint Wholesale Warehouse in the Light Industry Area, where she is still based today... 23 years later! Needless to say, Laura Tofts has extensive experience and deep knowledge about coatings and colour design. She is the only NCS qualified colour trainer in Zimbabwe, training architects, interior designers and anyone with an interest in colour. During the last 13 years, she has extended her skillset by delving deeply into specialist finishes, such as cement, texture, wallpaper, and anything else that adds dimensions to a wall. She has earned Certification from The Institute of Concrete of South Africa, specialising in cement for construction. Laura owns The Showroom (recently re-branded from Artisan), a surface design company that supplies top-quality products and creates unique finishes for residential and commercial projects. The Showroom is Zimbabwe’s main distributor of Medal Paints, Cemcrete, Earthcote, Jaxoleum and Wallpaper Inn, Eijffinger, ORAC, among others.

Laura’s Instagram Page best summarises it all “Africa forever in my Soul, Colour all around me”.

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