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Leader Generation

By: TenloRadio
  • Summary

  • Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
    Copyright 2024 Mod Op All rights reserved.
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Episodes
  • EP82: Shifting To An Automation-First Mindset In Marketing
    Mar 27 2024

    Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast.

    They get into why strong leadership and a straightforward plan matter more than ever in digital transformation. They break down how clear communication and getting everyone on the same page are key to making automation work for your business.

    In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

    This episode is filled with practical advice for marketers who want to use AI and automation strategically to grow their businesses successfully.

    Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

    About Mark Simon:

    Mark Simon is the Vice President of Strategy at Celigo. He’s spent more than 20 years in technology roles such as software developer CTO, consultant and EVP of Services & Technology. Mark has with clients across several industries. His experience includes designing and developing automated processes for tasks like handing sales orders, managing subscriptions and provisioning.

    About Tessa Burg:

    Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

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    32 mins
  • EP81: Future Of Branding: AI, Machine Learning and Human Touch
    Mar 12 2024

    Step into the future of branding with Steve Red and Tessa Burg. They unravel how your company can forge deeper connections with your audience through authentic storytelling. Discover the secrets to transforming data points into compelling stories that do more than sell—they create authentic brand experiences.

    Creativity and analytics come together as we discuss how to harness AI and ML not just to streamline operations but to infuse marketing with insights that drive growth and resonate on a human level. Learn how to make data your ally in the creative process, and shape campaigns that speak directly to the hearts and minds of your ideal customers.

    You’ll hear ideas on how to combine AI with the human touch to tell stories that are as data-driven as they are emotionally charged. Join us to redefine what branding means in the age of technology, and discover a new era of customer engagement.

    Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

    About Steve Red: Steve is the Co-Chief Creative Officer at Mod Op. The founder of Red Tettemer O'Connell + Partners, recently acquired by Mod Op, Steve touches virtually everything that goes out of the agency door from a creative and strategic perspective. He believes people are smart and advertising should be too, and that the only real martini is made with gin. Someday … long after his teenagers aren’t teenagers anymore, he’ll settle down and start painting again, which is what his dad says he should have done all along. Steve can be reached at Steve.Red@ModOp.com.

    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

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    30 mins
  • EP80: Real-Life Lessons In Digital Transformation
    Feb 20 2024

    In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience.

    Len opens up with a personal story about his father's recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to the 'hospital at home' program, which not only helped his father recover faster but also illustrates the potential of tech-driven care. This story isn't just interesting; it offers a practical guide for any industry looking to succeed with digital transformation.

    As the conversation shifts from Len’s story to broader business strategies, the focus remains on customer experience as the key to getting digital transformation right. Marketing leaders will find this episode rich with practical tips on choosing the right technology to meet customer needs.

    Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

    About Len Gilbert:

    Len Gilbert is the EVP and Head of Strategic Consulting at Mod Op. With more than 25 years of experience, he helps companies strategically use data and technology to innovate, grow, launch new products, stay competitive, and future-proof their businesses against the risks of digital disruption. Len can be reached at len.gilbert@modop.com.

    About Tessa Burg:

    Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

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    27 mins

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