On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies.

Do you wonder about posting on a blog?

How often you should share on social media?

And what about emails?

Then, this is the session for you, as Dr. Dan Ritchie and I of FAI field questions from other fitness pros serving the over-50 market.

Online Resources
Functional Aging Summit
Prime Fit Content – Engage the over-50 market

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50.

There were quite a bit of questions after my presentation. I'm going to share the Q& A next week, but for now, I just want to give you this presentation.

I also want to put in a plug for the Functional Aging Summit this July in Los Angeles, where Dan and Cody have invited me to present. If you have any interest in Learning how to grow your business around this demographic, you can't do anything better than go to LA for a couple of days and meet with the FAI folks at the summit. You'll learn a lot, meet great people, and get to visit sunny Southern California. Can' t go wrong!

Online Resources
Functional Aging Summit

Prime Fit Content – Engage the over-50 market

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.

When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular.

We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, stress and more with us at all times. But how can we use this information to help people understand their bodies and longevity, and make better decisions about exercise, diet and more?

That’s what we’re addressing on this episode of Optimal Aging, the show for fitness professionals serving the over-50 market. I’m Jay Croft of Prime Fit Content.

My guest is Jason Moore, who’s here to talk about his powerful Spren app, which uses your smartphone as a body scan tool for body fat percentage and BMI measurements, results he says are comparable to DEXA scans.

The Spren app helps track weight and weight loss, helps you understand the nuances of body composition, and lots more.

Now, if this seems a bit, well, fantastical to you… it did me, too! But the supercomputers in our pockets can do so much else, why shouldn’t they be able to help us understand what’s going on inside our body.

Using AI and data, Jason is helping to put valuable information into everyone’s hands through this Spren app technology, and the way he explains it, it’s not only possible, but fun and helpful. Here’s my conversation with Jason.

Online Links and Resources

Spren.com

Jason Moore on LinkedIn

Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market