Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education - she has the ability to see the potential of greatness within the already established good of a business. She has worked with Fortune 500 companies and micro-business owners through strategic actionable moves to achieve their marketing goals. Lori carries her energy and drive into her professional engagements to empower and educate fellow life-long learners. When she’s not guiding clients or teaching agency account executives how to reach professional excellence, she can be found playing hockey, brewing beer with her husband Andy, or going on ridiculously long bike rides just to see if she can!

Lori’s other podcast

A BROADcast for Manufacturers

Highlights

00:00 Reflecting on Nine Years of Social Capital Podcast

00:42 Evolution of the Podcast Intro

01:23 Early Days and Nervous Beginnings

02:18 Mentorship and Professional Growth

04:30 Networking and Community Building

05:44 Unexpected Connections and Global Reach

07:17 Encouragement and Future Endeavors

07:41 Final Words of Appreciation

Connect with Lori

LinkedIn

Keystone Click

Jordon Meyer is a PPC expert practitioner and the Founder and CEO of Granular, a leading digital marketing agency based in Milwaukee, Wisconsin. Prior to starting Granular, Jordon spent the previous ten years in various leadership roles, serving as the "go-to" digital marketing expert responsible for driving measurable revenue growth for various companies in the Midwest.

These include organizations like Best Buy, Globe University, Lightburn, and Zeon Solutions. He has personally managed over $40mm of digital marketing spend, worked on 100+ brands, and led 3 in-house marketing teams. Jordon lives in Milwaukee’s Bay View neighborhood with his wife Jaime and two mini dachshunds named Oscar Meyer and Bluth.

Highlights

00:00 Welcome to the Social Capital Podcast

01:06 Introducing Today's Special Guest

01:59 Reflecting on Social Media Changes

04:23 The Evolution of LinkedIn

06:40 Networking in a Post-Pandemic World

09:34 Shifts in Business Focus and Passion

13:19 Final Thoughts and Farewell

Connect with Jordon

Granular Marketing

 jordon@granularmarketing.com

LinkedIn

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.

Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.

She brings creative ideas, practical tips, and decades of real-world experience to every conversation.

Highlights

00:00 Welcome to the Social Capital Podcast

01:12 Introducing Today's Guest: Lorraine Ball

02:11 Three Essential Marketing Questions

04:00 Classifying Your Competitors

07:19 Aligning Objectives with Marketing Tactics

11:07 Advice to My 20-Year-Old Self

12:32 Host Interview and Final Thoughts

15:30 Closing Remarks and Contact Information

Giveaway

Random Strangers to Raving Fans

This self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.

Connect with Lorraine

More than a Few Words

LinkedIn