Marketing Your Attraction By cover art

Marketing Your Attraction

By: Seasonal Entertainment Source Magazine
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  • Summary

  • The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.
    Copyright Philip Hernandez
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Episodes
  • Unlocking TikTok for your Attraction

    Unlocking TikTok for your Attraction
    Dec 31 2020
    Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral. Here’s what you need to know to get your TikTok up and running.
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    10 mins
  • What Do You Say To Them? How to personalize your messaging during the pandemic

    What Do You Say To Them? How to personalize your messaging during the pandemic
    Aug 31 2020
    This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season.
    The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes.

    Key Takeaways:
    Include safety in your messaging but focus on fun.
    Be aware of the rules and regulations in your area.
    Talk to this year’s haunt demographic.
    Be nimble and dynamic in response to feedback.
    Have a protocol for crisis management.
    Consider requiring advance, online purchase of tickets.
    Add value and raise your ticket prices.
    Introduce your safety messaging at the right time in the right places.
    Encourage guests to share their experiences on social media.
    Have staff visibly cleaning your haunt.
    Have a protocol for screening staff and responding if someone has symptoms.
    Let your guests know they’ll be scared safely.
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    50 mins
  • Live Coaching Call with Jewish Escape Room 'OneBefore'

    Live Coaching Call with Jewish Escape Room 'OneBefore'
    Sep 13 2019
    For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore,
    America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.
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    2 hrs and 2 mins
Management Economics Social Sciences Travel Writing & Commentary
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