Xanadu by definition is, it means a dream world. Our brand mission is to inspire and empower people to create their own dream world through the experiences and the products that we create.
Right now we are fitness and streetwear related and we are eventually going to expand into other avenues. But yeah, right now we are streetwear and fitness all around. Okay, good deal. So how did this dream? How did this evolve? Um, honestly, I've been through just a lot in my life to kind of put it in a nutshell.

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Fragrance can change the energy and atmosphere of your space, transport you to new places, enhance moods, and take you back to special memories

Like many origin stories, the Pura https://pura.com/pages/about-us story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together.

Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination.

But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.

Gabby Wahlin is based out of Sandy, Utah, United States and works at Pura Scents as PR & Brand Manager

At Pura, we feel extremely lucky to work with so many amazing brands and individuals. (Just to give you an idea, companies like Capri Blue, Anthropologie, and Disney are among our incredible—and growing—roster of partners.) And by collaborating with top perfumers and luxury fragrance brands from around the world, we are not only disrupting the industry, but we are creating something entirely new and unique in the process, something we could never dream of achieving without such a talented and passionate global team.

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Dr. Dockendorf is an emergency room physician with over 23 years experience. He graduated from the University of Utah with a Bachelors of Science degree in human biology, while at the same time earning a commission as an Air Force officer through the Reserve Officer Training Corps (ROTC). He then received his medical degree from Des Moines University in Iowa.

His post-graduate years consisted of a surgical internship at Wright State University, Dayton Ohio, followed by completion of a three year post-graduate emergency medicine residency under the San Antonio Uniformed Services Health Education Consortium (SAUSHEC), earning his board certification though the American College of Emergency Physicians (ACEP). During his military career, he served as a flight surgeon, ER medical director, and Critical Care Air Transport Director (CCATT), eventually retiring from the Air Force Reserves with the rank of Lieutenant Colonel.

Dr. Dockendorf is currently affiliated with the largest and busiest emergency/trauma department in Fort Walton Beach, Florida. His discipline and dedication to healthcare has been acknowledged with Aqua Vitae being voted the Best in Destin.

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