Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming.

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Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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