Zarrar Khan is an award-winning Pakistani-Canadian filmmaker. Born in Karachi and currently based out of Toronto, Zahra’s works have been screened and awarded in over 100 festivals, including TIFF, Bocarno, and BFI London.

In Flames, his genre-bending feature directorial debut, premiered at the 76th Cannes Film Festival as part of the Director's Fortnight. A story about Pakistani women, about resilience, it’s a perfect mixture of education, entertainment and thriller, and has garnered critical acclaim and prizes worldwide.

In this episode, Zarrar delves deep into the process of creating In Flames and its subsequent controversy, and the importance of portraying Pakistan in all its complexity. He passionately expresses the importance of telling stories of Pakistani women at a time of worldwide crisis for women’s rights. He shares his thoughts on the state of Pakistani cinema. Finally, he shares his insights into living as both a Canadian and a Pakistani and learning to fall in love with all of Pakistani culture.

Zarrar is truly committed to telling stories that amplify historically marginalized communities, about voices that need to be heard.

In Flames comes out April 12th across North America

What We Talked About:

• The Birth of In Flames: Zarrar describes how he developed the idea for In Flames through his early short films + the strong relationships he forged with his female cast + the urgency to show this film to the world at this time of crisis in women’s rights from Iran to Roe vs Wade (3:28}
• Pakistani Culture and the Making of In Flames: Zarrar explains how he combined the genres of thriller, family drama and supernatural to capture the fear-filled lives of women in the religious society of Pakistan + why the Pakistani Oscars called the film a “lasagna” (5:56)
• Stirring the Pot: Zarrar describes how the film generated controversy across Pakistan + navigating the censors through the controversial parts + how the film has resonated with young people and how the old guard's objections are “a badge of honor.” (9:23)
• Seeing Pakistan in A New Light: Zarrar discusses the value of an outsider’s perspective in exploring traumatic issues + how being a male director helped him tell the stories of Pakistani women + how female directors can bring the same outsider’s perspective to shining a light on toxic masculinity (11:48)
• Shooting Karachi: Zarrar describes the challenge of capturing the unique beauty of his birthplace on a microbudget + his pride in debuting his Karachi-born female lead + fleming the racier scenes in closed sets and the importance of having females in the crew (13:53)
• “They’re Actors - They Can Act:” Zarrar opens up about filming the racier scenes in closed sets + how his process of making cast feel safe and relaxed contrasts with the legacy of “traumatizing” actors (17:53)
• Shining a Light On Pakistan: The challenge of representing Pakistan in film without stereotypes + pride in showing the lives of Pakistani women in their complexity and diversity (21:14)
• A Karmic Moment: Zarrar shares the joy of shooting their take in a pregnancy ward at the same time a man’s wife had a baby (22:55)
• A Renaissance in Pakistani Cinema: Zarrar reflects on Pakistan’s first attendance at the Cannes Directors Fortnight for 40 years + how Pakistani cinema emerged from the “dark ages with the help of the internet and social media” (24:21)
• Between Two Worlds: How Zarrar divides his time between Canada and Pakistani + how his children have lived in four different cities + he describes his idyllic childhood and his gratitude to for his family’s support for his career in the arts + the joy of reuniting with Pakistani culture as a member of the diaspora (27:05)
• Pakistan And Me: Celebrating the diversity of Pakistan’s subcultures + Zarrrar’s relationship with religion and his take on Islamophobia (33:29)
• Rapid Fire Round: (36:08)
• Zarrar’s Bucket List: (41:32)
  

Connect with Zarrar:

• Instagram
• Company website
  

Let’s talk Connect:

• Instagram

This podcast is produced by Ginni Media.

Anu Seghal is a children's author and the founder of The Culture Tree, a cultural literacy and language education company that celebrates South Asian culture. Priya Krishna is a food reporter and video host for the New York Times and the best-selling author of multiple cookbooks, including Indian-Ish and Cooking at Home. Her latest book is Priya's Kitchen Adventures.

The Culture Tree will be hosting their first annual AAPI Children's Literary Festival in collaboration with the Asia Society. This is a unique gathering place for writers, illustrators, publishers, and fans of AAPI literary works. It features readings, meet-and-greet sessions with authors like Priya, illustrators, panel discussions, and writing workshops, engaging the youth with the full diversity of South Asian culture.

Anu and Priya delve deep into how The Culture Tree and the AAPI Literary Fest will help immerse children in South Asian culture through the love of reading and food. We talk about the importance of food in our culture and what comfort food we still love, Anu shares her journey with The Culture Tree , and Priya discusses how her dad gets stopped at Costco to discuss his recipes that are now shared worldwide.

The AAPI Children’s Literary Festival will be in person Saturday, May 11th from 1 to 5 p.m. at 725 Park Avenue, New York City.

What we talked about:

• Growing the Culture Tree: Anu breaks down the Culture Tree’s mission of celebration and education + the importance Anu places on the languages of South Asia + how South Asian culture is one of the most diverse in the world and the need to celebrate it all + the heartwarming support the Culture Tree receives from the wider community (3:28)
• Anu’s Journey: Growing up in an inter-religious, multilingual family and her passion for teaching South Asian languages + how having children inspired her to challenge South Asian stereotypes + her pride in seeing her kids haggling in a Delhi bazaar (7:33)
• Lit Fest: Putting Kids First: The original inspiration for the Lit Fest + TikTok and teaching middle schoolers the lost art of recipe reading + having children do their own writing and illustrating + how children run their panel discussion in the Festival (18:12)
• Priya's Kitchen Adventures: How Priya’s created an interactive cookbook that normalizes South Asian cooking from a young age + how she came to be involved in the Lit Fest + how she refused to bring Indian food to school so she could fit in + how she first promoted Indian cooking + celebrating the support she has received from Madhur Jaffrey and other South Asian cooking experts (23:15)
• Priya’s Further Adventures: Priya describes how her local Mutai shop was her first New York Times project + Her pride in her YouTube videos highlighting the unseen labor in the food industry + her latest project exploring identity beyond the South Asian American paradigm + her parents suddenly becoming famous (30:51)
• Final Goals: Anu and Priya express their hopes to promote the Lit Fest annually for children as young as five as well as middle schoolers + their wish for parents to join in the fun (35:17)
• Rapid Fire Round: (37:43)
• Anu’s Bucket List: (40:39)
• Priya’s Bucket List: (40:46)

Connect with Anu:

• Linkedin
• The Culture Tree
• Instagram
  

Connect with Priya:

• Website
• Instagram
• Linkedin
• Twitter
• YouTube

Let’s talk Connect:

• Instagram

This podcast is produced by Ginni Media.

Rochelle Pinto is the head of editorial content for Vogue India. She has had quite a career and is exactly how you think a Vogue head would be-poised, intelligent, well-spoken, beautiful, and as a bonus, she’s totally down to earth. In case you were also wondering if she does gets to work with and receive advice from Anna Wintour, the answer is yes. Yes she does.

Rochelle shares her insights into what is currently happening in Indian fashion, content, beauty, and all things Vogue. She speaks frankly about the challenges of representing India in all its diversity and richness and describes growing up in Goa free of gender stereotypes, how her parents keep her grounded, and the ways Vogue India is currently uncovering untold and fascinating stories all over the country.

What we talked about:

• Walking The Vogue Tightrope: Rochelle talks about the need to balance a younger audience without alienating Vogue’s original supports + appealing India’s growing market outside of Delhi + the ever-changing role of editor-in-chief and having to deal with twitter wars (2:38)
• The Vogue Sisterhood: Rochelle talks all about learning every day from the legendary Anna Wintour and getting to see her work up close + She expresses her gratitude for the support and advice of her predecessors Megha Kapoor and Priya Tanna (8:56)
• Tapping into the Indian Zeitgeist: How the boom in the fashion scene and demand for Indian luxury goods in even small towns reflects the growing pride in Indian identity + discovering pride marches in small Indian towns + Indian artists not needing validation from America (22:06)
• Current Projects: Balancing 64 projects across multiple time zones + the booming beauty industry in India + celebrating the third year of Forces of Fashion (23:46)
• Rochelle’s Learning Curve: Being the youngest columnist in Hindustan Times and what she wouldn’t get away with on today’s social media + Co-authoring Kareena Kapoor Khan's first book + Adapting to the age of cancel culture and the perspective from her mother “You’re not that important.”
• Working with Twinkle Khanna: Rochelle shares her experience as founding editor of Tweak, and how Twinkle taught her to stand by her convictions (34:05)
• Growing Up in Goa: Rochelle celebrates learning to change tires as well as diapers + the inspiration she draws from her parents (37:56)
• Keeping a Shanti Over You: How staying with her parents and sleeping in her old bed keeps Rochelle’s perspective + not letting your identity be defined by your job (45:17)
• Rapid Fire Round: (48:20)
• Rochelle’s Bucket List: (49:36)

Connect with Rochelle:

• Linkedin
• Instagram

Let’s talk Connect:

• Instagram

This podcast is produced by Ginni Media.