Content Strategy Insights  By  cover art

Content Strategy Insights

By: Larry Swanson
  • Summary

  • Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
    Copyright 2017-23 Larry Swanson & Elless Media
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Episodes
  • Deborah Carver: Connecting Literature, Composition, Content, and SEO
    Apr 25 2024

    Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.

    She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.

    https://ellessmedia.com/csi/deborah-carver/

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    30 mins
  • Tuija Riekkinen: Scaling Content and Design Operations
    Apr 15 2024

    Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.

    She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.

    Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."

    https://ellessmedia.com/csi/tuija-riekkinen/

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    33 mins
  • Michael Haggerty-Villa: Design Systems and Content Strategy
    Apr 5 2024

    Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.

    This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.

    https://ellessmedia.com/csi/michael-haggerty-villa/

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    33 mins

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