I know this is going to sound like an Italian stereotype, but my mother makes the best chicken cutlets. They are thin cuts of chicken, perfectly breaded and seasoned, and taste amazing hot and cold.

I’d watch her in hopes of learning how to make them as well (or at least close to it). She’d tell me things like, “You just know how much breading to use,” and “cook them until they look right.”

What she didn’t do was walk into the kitchen and get paralyzed over which pan to use, or the perfect wooden spoon for the job. She’d get right to work.

As solopreneurs, it’s easy to fall into the trap of “this tool will get me back on track,” but it’s often your mindset that needs adjusting first. That’s why today I’m talking to Rashelle Isip, The Order Expert. Much like me, she helps business owners be more productive and less stressed. But while I’m an implementer, she focuses more on mindset and taking a look at everything going on in her clients’ lives.

Top Takeaways

• Take a step back to evaluate the systems in place and reassess how they impact daily routines and overall life. This is crucial to putting the right system in place, and not just copying someone else’s, which won’t work for you.
• When adopting new tools, approach them with curiosity and intentional limitation to assess their effectiveness in streamlining systems, getting organized, and maintaining focus.
• Maintain a positive mindset, adapt to unexpected setbacks with flexibility, and remember to be forgiving and gentle with yourself when things don't go according to plan.

Show Notes

• Rashelle Isip
• The Green Zone Conversation Book

Sponsors:

• Check out Liquid Web
• Memberful: Get your free trial for at memberful.com/streamlined

There's an old adage in construction that you should measure twice and cut once. The idea being that cutting is a permanent action. If you cut a piece of wood, you can't put it back together. So you should measure where you're cutting, make sure you're measuring it right, and double-check your work before you take that permanent action.

Now on the Internet, things aren't necessarily as permanent. Sure. Things that are online could be online forever. But as far as setting up a YouTube page or a podcast or a website, well, you can change them pretty easily. I just kinda made a decision and I ran with it. And now I'm kind of regretting that decision.

But because nothing is permanent on the Internet, I am rectifying that.

Top Takeaways:

1. When rebranding your YouTube channel, focus on creating a clear and specific mission for your content. This will help the YouTube algorithm understand and recommend your content to the appropriate audience.
2. Regularly review your analytics to see which videos are performing well and update those thumbnails and descriptions to optimize visibility. The title and thumbnail have the biggest impact on click-through rates.
3. Consider the performance of your top videos and use that information to guide your content strategy. If specific topics or types of content are consistently performing well, consider creating more content around those topics to leverage your existing success.

Sponsors:

• Check out Liquid Web
• Memberful: Get your free trial for at memberful.com/streamlined

I’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story.

I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it new life. You don’t just lop a piece off of it and say you’ve repurposed it.

But that’s what many people consider repurposing today. “I’m going to clip 1 minute of this 60-minute conversation and call it repurposed.”

That’s why I’m excited to have Greg Wasserman on the show today. He helps us reframe repurposing, and talks about how AI can help us repurpose properly – and while I don’t agree with everything he says, I like exploring different ideas.

Top Takeaways

• Repurposing content isn’t just turning current content into other content. It’s taking conversations and turning them into content, products, and more.
• Get creative! Greg uses his coaching calls and repurposes them into courses. How can you take conversations you’re having and leverage them to get something tangible for your business?
• When it comes to leveraging AI, consider your creative comfort. Some people are more comfortable writing. Some feel better talking it out. Integrate AI into your current and best process!

Show Notes

• Greg Wasserman
• lu.ma
• Discovering What Customers Really Want with Georgiana Laudi
• Why Podcast Interviews are a Content Goldmine with Tom Schwab
• Grammarly
• Castmagic.io

Sponsors:

• Check out Liquid Web
• Memberful: Get your free trial for at memberful.com/streamlined