On this episode where we delve into the circular economy's role in sustainable packaging with our guest, Tim Grant. As director at Lifecycles, Grant sheds light on the importance of integrating economic considerations into environmental strategies, highlighting how the circular economy offers a more accessible framework for both industry and government. We navigate through the complexities of sustainability metrics, discussing the balance between reducing material use and promoting recyclability. Join us as we unpack the challenges and opportunities in aligning sustainability goals across global supply chains, driven by both consumer demands and the pivotal role of multinational corporations.

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In this episode, Jorge Izquierdo, vice president of market development for PMMI joins us for a deep dive into PMMI's latest reports on the world packaging machinery market and the guide to global markets which provide invaluable insights into market sizes, growth expectations, and detailed analyses of the packaging machinery import landscape. Tune in to hear not just numbers, but narratives that drive international market strategies. We'll explore the significance of sustainability, the digital revolution with Industry 4.0, and labor dynamics affecting the packaging industry.

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In this latest episode we dive into a discussion with sales expert Matt Neuberger about evolving sales trends particular to the packaging industry. Matt highlights a paradigm shift where buyers now favor a "sales rep free" experience, preferring to research and make decisions independently. As a result, he emphasizes the importance of sales reps becoming thought leaders who offer valuable insights into business improvement, rather than focusing on technical specifications. The conversation also covers strategies to increase sales close rates, the common pitfalls in sales approaches, and the power of understanding and addressing the real pain points of clients. Tune in to discover actionable sales techniques and to understand the subtleties of buyer-seller dynamics in today's market.

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