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Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.

This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.

Chapters

00:00 Remixes and Original Music

10:12 SLANDER, NGHTMRE, and Deorro

29:07 Revenue and Profitability of Shows

36:16 Revenue Breakdown for Bass Music Artists

41:53 Reselling Records

50:21 Managing Record Producers

57:43 The Challenges of Playing at the Sphere

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Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

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Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.

This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.

Chapters

00:00 Introduction and Overview of Empire

05:09 The Dance Division and the Dance Market

15:02 Measuring Success and Revenue Streams

23:02 Consumer Behavior on Social Media

26:00 Advice for Aspiring Producers and DJs

30:23 Building Relationships with Artists

37:38 Release Frequency and Removing Songs from DSPs

44:30 What It Means to Make It in the New Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Connect with Moody Jones:

LinkedIn: https://www.linkedin.com/in/moodyjones/

Instagram: https://www.instagram.com/moodyjones/

X: https://twitter.com/moodyjones

TikTok: https://www.tiktok.com/@moodyjones

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/

A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.

In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.

Chapters

00:00 Introduction and Background of MPH Collective

03:06 The Impact of TikTok and Challenges in the Music Industry

06:53 The Shifting Landscape of Record Deals

11:52 The Importance of Authenticity in Social Media

30:26 Building a Collaborative Team

35:15 The Importance of Booking Agents and Touring

41:09 Profitability and Revenue Streams

46:09 The Role of Producers

57:01 The Goal in the New Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Michele Harrison:

Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/

Instagram: https://www.instagram.com/mphcollective/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.