• Enrollment Insights Podcast

  • By: Niche.com
  • Podcast
Enrollment Insights Podcast By cover art

Enrollment Insights Podcast

By: Niche.com
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  • Summary

  • The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development. All episodes and resources are available at niche.bz/podcast
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Episodes
  • Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]

    Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]
    Apr 19 2024
    This is a podcast version of a Slate Dive Deeper presentation on using attribution models. There are five primary attribution models when it comes to evaluating your inquiry and prospects. (Source/Linear, First Source, First Source Inquiry, Last Source, and Unique Source) You’ll hear more about the strengths and weaknesses of each, when they might be most useful, and why you’ll get the most value when you layer them. Much like painting, you’ll need more than one color to create a work of art.
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    48 mins
  • Show Me the Numbers - Catholic School Edition

    Show Me the Numbers - Catholic School Edition
    Mar 22 2024
    This is a recording of a Niche webinar where Angela Brown, the manager of B2B brand strategy at Niche, delves into recent data on family insights, school search trends, and enrollment performance trends, particularly focusing on Catholic schools. She provides an in-depth analysis of market data, personalized data insights for schools, and offers strategic recommendations for educational institutions to connect data with actionable insights. Angela emphasizes the importance of understanding and utilizing data across multiple levels to make informed decisions and develop effective strategies within the educational landscape. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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    41 mins
  • How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

    How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79
    Mar 18 2024
    In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it. 1:54 - Learning from failures (despite trying to suppress the memories) 6:23 - What are Ashley and Day passionate about outside of work? 8:17 - The siren song of email 10:30 - Measuring, benchmarking, and optimizing emails 14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen) 16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data 19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric" 24:11 - Clickbait for good, spreading positivity in the inbox 25:33 - Don't forget the subject line and sender! 30:11 - Ashley's Hot Take: You should be sending *more* emails 33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice 37:24 - Let's talk about the upcoming book! Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
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    40 mins
Economics
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