In this episode Bas, Matthias and Oana discuss the month of August in the European TA landscape.

We start talking about the weather and how that is changing the preferred location to work. The European North has discovered... heath...

And we talk about adapting to a warmer world based on this article:

https://laetitiaatwork.substack.com/p/what-future-of-work-in-a-warmer-world

We talk about leadership and growing to leadership positions in Talent Acquisition based on Linkedin data:

https://www.linkedin.com/business/talent/blog/learning-and-development/want-to-be-a-talent-leader-heres-how-600000-others-got-there

We talk about the European Start up scene based on research by Marq:

https://pubsecure.marq.com/adc1b9f6-c29c-4ab4-aed2-a3c8f11bd10b/document.pdf

We talk about Skills hiring, TikTok's investment in this, Coors Miller's sort of move to this

https://www.rte.ie/news/business/2023/0809/1398756-tiktok-sets-up-digital-upskilling-fund-for-young-people/

https://www.ere.net/articles/parent-company-of-coors-and-miller-abolishes-the-cv-sort-of

And we talk about an exit for an assessment company that was expected and unexpected and why that was the case.

https://www.recruitmenttech.nl/2023/08/24/main-capital-verkoopt-meerderheidsbelang-assessio-aan-britse-investeringsgroep/

In this case study narrator Bas van de Haterd tells you the case of hiring air traffic controllers and how they got to 160% increase in quality of hire, while lowering their requirements on education.

By using technology to test all applicants they were able to better select candidates and they learned that educational success had very limited correlation with the qualities you needed to have to become a great air traffic controller.

In this case study Bas van de Haterd tells you about an old award winning case from the Airport of Schiphol. It's about a recruitment marketing campaign actually from some years ago, but that still holds it's place.

The excellence of this campaign was that is started with persona's, and really did what you are supposed to do with persona's, personalise the campaign based on them. So different ads, with different photo's, different motivators to want the job and different landing pages that corresponded with the ads.