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Rocketship.fm

By: Rocketship / The Podglomerate
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  • Summary

  • Essential listening for entrepreneurs, product managers, and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales, and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur, and many more business publications as a top business podcast year after year.
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Episodes
  • The Inside Story: TurboTax PersonalPro's Initial Failure

    The Inside Story: TurboTax PersonalPro's Initial Failure
    Apr 25 2024
    In November 2014, Brian Crofts prepared for a crucial meeting with two top-level executives at Intuit. One was CeCe Morken, his boss, overseeing Intuit’s Professional Tax (ProTax) business—a $422 million enterprise selling tax preparation software to accountants. The other was Sasan Goodarzi, in charge of Intuit’s $1.8 billion TurboTax division, providing software directly to consumers. Crofts had spent three years developing a new product, TurboTax PersonalPro, bridging the gap between these two business lines. Company leadership had decided it was time for a major launch, making the November meeting pivotal for finalizing a go-to-market plan. However, not all launches yield exponential growth. Discover the untold story behind the scenes of the turbulent rollout of TurboTax PersonalPro, leading to its initial setback. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 mins
  • Building Pendo: The Early Struggles & Eventual Strategy for Success

    Building Pendo: The Early Struggles & Eventual Strategy for Success
    Apr 18 2024
    You will be treated to the fascinating beginnings of Pendo, a product experience platform company now valued at over two and a half billion dollars. We'll highlight Pendo's growth from an initial sponsor to a prominent supporter of product conferences. Todd Olson, Pendo's CEO, joins to recount his journey prior to Pendo at Rally Software and the subsequent challenges that inspired the creation of Pendo. Todd delves into the significance of the close-knit founding team and their collective decision to secure funding to capitalize on the perceived urgency of the business opportunity. We'll also reflect on Pendo's pivot from an attempted viral strategy to a focus on larger companies and the inclusion of sales, a move that significantly streamlined the company's growth trajectory. Speaker C also addresses Pendo's cultural constants despite a decade of transformation; the company's core values—such as work-life balance and a bias to act—remain as pivotal to Pendo's identity as they were at its inception. Looking ahead, we discuss Pendo's application of AI technology, assisting traditional businesses in becoming more product centric, and international expansion. Todd Olson closes the episode with a piece of seasoned advice for other entrepreneurs: Success comes from thoroughly solving a profound problem. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • Product Market Fit: A Deep Dive

    Product Market Fit: A Deep Dive
    Apr 16 2024
    In this episode of Rocketship.fm, hosts Michael Sacca and Mike Belsito take listeners through an in-depth examination of the pivotal business concept known as product market fit. They begin by acknowledging that, despite frequently using the term, they haven't fully dissected its meaning in previous episodes. They outline the importance of product market fit, describing it as a critical transition point that can propel a startup from uncertainty to being a market leader or at least demonstrating market alignment. They emphasize how this fit can indicate a growing customer base and stronger ties between the product and its users, and discuss the continuous process of iterating a product based on customer feedback and evolving market demands. Throughout the episode, we'll dissect the idea of product market fit, explaining it as a kind of complex puzzle where each piece represents an aspect of the product's journey towards market acceptance. They identify the key components of achieving product market fit: a quality product that aligns with market demands, its relevance and affordability to the target audience's needs, and a good market actively seeking the product's solutions. The hosts highlight the importance of customer feedback, describing how it should be actively sought, received, and used - not to immediately fulfill every customer's request, but to genuinely listen, interpret needs, and then create a comprehensive solution. They underscore that achieving product market fit is not a one-time event but a continuous process that involves constant adaption and refinement. Finally, we'll share insights on common metrics used to measure product market fit, such as customer retention rates and net promoter scores, while pointing out the necessity of customizing these metrics to fit the unique context of a product and its market. They also touch upon challenges faced in the quest for product market fit, using stories and clips from notable figures like Peter Reinart from Segment and the late Clayton Christensen. These anecdotes highlight the real-world struggles and breakthroughs companies encounter as they shift from pushing their product to a market that's not responding, to being in demand by the market itself—underscoring the episode’s key takeaway of what finding product market fit truly entails. This podcast is brought to you by: Go to http://porkbun.com/RocketshipFM24 to get $1 off your next desired domain name at Porkbun! Miro: Go to Miro.com/podcast and get your first three Miro boards free forever. Hubspot: Listen to The Science of Scaling wherever you get your podcasts. Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course, AI Product Management Course, and Customer Research and Discovery Course at Gigantic.is Leadpages: The Easiest Way to Grow Your Sales. Check out their landing page templates today. Rocketship is brought to you by The Podglomerate. This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
Leadership Management Economics
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