A favourite episode from our Archives....

80% of all advertising is ignored.

That’s why some advertisers employ cheeky advertising.

It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

We’ll talk about a fruit company that printed an open letter to the Pope.

An airline campaign that told you to “keep it in your pants.”

And a product that claims your grandparents had more sex than you.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.

An encore episode from the Under The Influence Archives. A very interesting favourite.

Most tourism marketing aims at the largest audience possible.

This week, we look at a sub-category aimed at the smallest audience possible:

Billionaire Tourism.

The super wealthy get bored easily.

That means luxury tour planners dream up extreme vacation ideas.

From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.

From the Under The Influence Archives. One of our favourites.

There are some time-honored honorifics in the world of marketing.

“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.

Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.

They’re usually leaders in their category.

Is it because those products are the best?

Or – is it because those brand names give the products a sense of respect and authority.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.