Building an architectural firm is no small feat, but Joseph's story is a beacon of inspiration. It's a narrative of embracing culture, fostering collaboration, and relentlessly pursuing one's vision. In this episode, Joseph M Cole, MBA, NOMA, LEED AP, CEO and founding Principal of Culture Architecture and Design, PLLC, discusses the importance of demystifying the design process for clients as well as issues faced by black-owned firms. Joseph also talks about his firm's projects, including work on the Tennessee Titans football stadium, and the value of partnerships and mentorship.

The intersection of community advocacy, sustainability, economic development, and thoughtful design is a true passion for Joseph Cole. After graduating from the University of Tennessee, Knoxville College of Architecture and Design, Joseph went on to work as a licensed Architect at TMPartners in the healthcare, government, and higher education studios. Joseph’s expertise in his career and engagement in the Nashville community led to his national recognition as an Allstate Giveback Day Hero. This national award is given to four professionals who demonstrate outstanding commitment to volunteering in their community and continuing Dr. Martin Luther King Jr’s legacy of service.

To propel Joseph’s aspiration of starting his own industry-leading design firm, in 2015, he set out to pursue a Master of Business Administration at Emory University Goizueta Business School. After completing his MBA, Joseph and his wife relocated to New York City, where he worked at Gensler’s New York office in the Technology, Media, and Start-Up Workplace studio as a licensed Project Architect. During his time at Gensler, he designed projects for many of the world’s premier global tech and start-up companies. In addition to this experience as a New York architect, in 2018, Joseph completed the Project REAP New York City Real Estate Associate Program to further his understanding and exposure to the business of architecture, real estate, and design.

In 2018, Joseph and his wife relocated back to Nashville to be closer to family. Joseph founded his own firm, Culture Architecture and Design, PLLC, in 2019 with the focus of creating compelling spaces and brands that people love. In his free time, you can find Joseph volunteering at his church, attending concerts with his wife Brittany, traveling, and obsessing over Tennessee Titans Football.

Learn more about Joseph here: Architecture Beyond Podcast

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In this episode, we delve into Dr. Craig L. Wilkins', RA journey as a writer, focusing on his book, "The Aesthetics of Equity," which sheds light on the challenges faced by Black professionals. Dr. Wilkins candidly shares the hurdles he faced in getting his book published, revealing the perseverance required amidst rejections. Joined by journalist Kelly Beamon, the conversation explores the dynamics of journalism in architecture, highlighting barriers to visibility for Black architects and advocating for media to move beyond tokenism towards genuine recognition of their contributions.

A 2020 Bradford Grant Medal in Landscape Architecture awardee, 2017 Smithsonian Cooper-Hewitt Design Museum National Design Award recipient, architect, artist, academic, and activist, Dr. Craig L. Wilkins’ creative practice specializes in engaging communities in collaborative and participatory design processes. The former director of the Detroit Community Design Center, he is currently creative director of the Wilkins project, a social justice, strategic design alliance that provides architectural, urban design and planning services, public interest design solutions, and expertise in engaged public discourse. A frequently published critic and scholar of the public realm, Dr. Wilkins is also the author of multi-award winning “The Aesthetics of Equity: Notes on Race, Space, Architecture & Music” (University of Minnesota 2007) and “Diversity Among Architects: From Margin to Center” (Routledge 2016). He is currently an associate professor at the University of Michigan College of Architecture and Urban Planning, where he teaches courses on design and social justice.

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Susan Pilato, a Virginia interior designer and CEO of furniture manufacturer Mantra Inspired Furniture, is using her power as a commercial manufacturer and her 30-year interior design career as tools to dismantle racist systems where she encounters them and to amplify this work. We explore the importance of authenticity in professional interactions and the need for genuine connections in certain spaces.Lastly, we emphasized the importance of having those tough, uncomfortable conversations. They're the ones that push us towards a more inclusive and understanding professional landscape. It's about being in spaces that allow for genuine and meaningful discussions.

Formally trained as an interior designer, Susan Pilato is the CEO of Mantra Inspired Furniture and a co-founder of PC&A Business Environments, a commercial furniture dealership. Pilato is one of Virginia's Top 50 Women Leaders of 2024 and a 2021 recipient of Interior Design magazine’s HiP for Greater Good Award, given to industry pros who improve the lives of others.