Discover the untold stories and behind-the-scenes insights of the iconic Nike brand as we sit down with Scott Reems, a retired Nike historian who spent nearly three decades preserving the company's rich history. Join us on this captivating journey as Scott shares his family's connection to the shoe business and how it led him to his role at Nike.

In this episode, we dive deep into the impact of Scott's work in capturing the stories of those involved in Nike's history, from its earliest days to its present-day success. Learn how he created an intranet site to make Nike's materials accessible to their global population and used reunions as a model for crafting stories that transcend borders. Explore the rise of the Jordan brand, the process of selecting college basketball players to join the Jordan family, and the importance of preserving Nike's history for future generations.

Join us as Scott shares the incredible tale of reuniting the four people who created the Nike name and swoosh, capturing their stories on film for the first time. We also delve into the design innovations of Nike, from the groundbreaking Nike shocks and Presto to the rise of the Jordan brand and the process of selecting college basketball players to be part of the Jordan family. Plus, Scott reveals his involvement in aiding Phil Knight with his memoir, "Shoe Dog," and the crucial role of marketing and advertising in Nike's success.

Tune In as we discuss his journey as a Nike Historian on The Groundbreakin Podcast

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Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

Ever wondered how to unleash your untapped potential and create a powerful personal brand? We sat down with Lulu Raghavan, the incredible Managing Director at Landor & Fitch India, to get her invaluable insights on personal growth, creativity, and vulnerability. Lulu's journey is a testament to the transformative power of embracing vulnerability and forming authentic connections, and in this episode, she shares her story and gives practical tips and strategies to stay creative.

Discover the branding services market in India, the differences between design agencies and advertising agencies, and the various factors that have contributed to the growth of design. Lulu shares her journey from setting up Landor in India to becoming a powerhouse in the industry. Her disciplined daily routine, including her hybrid working arrangements, and how she fits deep thinking into her day, offers valuable insights into the mindset required to succeed in the space.

Lastly, we dive into the art of personal branding and building a strong reputation that sets you apart. Lulu shares her thoughts on the 'acts of personal branding' and how to define your unique sauce. We also discuss how to be authentic and transparent on social media and how to use vulnerability as a superpower. So, join us for this insightful conversation with industry leader Lulu Raghavan and learn how to build a powerful personal brand and legacy.

Tune In as we discuss her creative leadership journey on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

https://www.linkedin.com/in/luluraghavan/
https://www.thebrandberries.com/2022/12/02/whats-ahead-for-branding-by-landor-fitchs-lulu-raghavan/
https://landorandfitch.com/en
https://www.instagram.com/lulu.raghavan/

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

What is it that makes a design truly captivating, and how can you lead a team of talented creatives to craft such masterpieces? We had the pleasure of sitting down with Tassia Swulinska, design visionary and design director at Dixon Baxi, to uncover the secrets behind her staggering success in the world of book cover design and creative leadership.

Throughout our conversation, we explore Tassia's unique approach to managing a highly creative team, striking a delicate balance between individual creativity and the overall vision of a project. Hear about the fast-paced world of design, the importance of taking a step back to find a fresh perspective, and how Tassia's team collaborates to tell a story through their designs. We also discuss the invaluable advice she has to offer on finding creative confidence and fostering it in the next generation of designers.

Join us for this inspiring conversation, as we dive into the fascinating world of creative leadership and design with Tassia Swulinska. Discover her journey from her early beginnings to her current role as design director, and learn how embracing the freedom of creativity and the beauty of messiness in the process can lead to truly captivating designs.

Tune In as we discuss her creative leadership journey on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

https://www.dixonbaxi.com/newsroom/who-the-hell-is-tassia-swulinska
https://www.linkedin.com/in/tassia-swulinska-64411821/
https://www.dixonbaxi.com/
https://www.instagram.com/dixonbaxi/?hl=en

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio