• How I Grew This

  • By: Branch
  • Podcast
How I Grew This By cover art

How I Grew This

By: Branch
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  • Summary

  • In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.
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Episodes
  • [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

    [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
    May 2 2024
    In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.
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    31 mins
  • [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

    [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
    Apr 25 2024
    Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 - 40 million app impressions a day, Ajey reveals that a focus on product market fit and delighting customers is the only north star one can follow. More on Ajey’s story including what it’s like to prioritize new marketplaces when everything seems like green field, the importance of purposeful communication within an organization, and why formal education isn’t necessarily a great prerequisite for a career in technology. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.
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    36 mins
  • [Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

    [Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
    Apr 18 2024
    In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others. Brian's contributions haven't gone unnoticed as he has earned a spot on Crain's "30 under 30," graced Variety's "Dealmakers List," has been honored on the Broadway Impact List, and has been further crowned by the Dramatists Guild Fund award. Moreover, under his leadership, TTG secured a place in The Andreessen Horowitz Marketplace 100.
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    27 mins
Management Career Success Economics Personal Success
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