Beyond the Bow, Presented by ATA By cover art

Beyond the Bow, Presented by ATA

By: Archery Trade Association
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  • Summary

  • The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
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Episodes
  • 037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann

    037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann
    Jan 2 2023

    In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.
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    33 mins
  • 036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)

    036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)
    Nov 2 2022

    Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people enjoy saddle hunting as it becomes an increasingly popular method of hunting big game with archery equipment. Don't miss Aaron's Coffee Talk at the #ATA2023 trade show on Friday January 13th at 11:00am in the MyATA Area.
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    51 mins
  • 035: ATA President & CEO Jeff Poole

    035: ATA President & CEO Jeff Poole
    Feb 2 2022
    In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.
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    25 mins
Economics Sports & Outdoors
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