A Strategy Conversation with The Sandals Church Digital Media Team that managed our Giving Tuesday 2022 Campaign to raise money fund the design and build of a new teen center in San Bernardino, CA.

Learn more about our 2022 Giving Tuesday Campaign at https://rogofoundation.com/thehill

If you want to learn more about our Sandals Church Digital Media Strategy, check out our YouTube Network: https://www.youtube.com/@sandalschurch/channels

The ROGO (Real with Ourselves, God and Others) Foundation exists to revitalize struggling churches. We do this by developing the two critical components of healthy churches: the people that lead them and the places where they gather.

Learn more about The ROGO Foundation at https://rogofoundation.com/

Special podcast episode from our ROGO Foundation Clarity Series. Earlier this year our Digital Media Team at Sandals Church produced several interviews with young leaders in our church who have served with our ROGO Foundation in various capacities. The goal of these interviews was to have younger people in our organization share their thoughts on the cultural shifts that have occurred and affected The American Church, and explain the work of The ROGO Foundation in a fresh way. The interview subjects answer these 2 questions: What do you think happens to a community when a local church closes their doors? Why do you think the church has lost influence in culture? In addition, the guests share some of their experiences working on church revitalization projects with the ROGO Foundation, which will help give you as the listener a clearer picture of the work we do. To watch the video experience of The Clarity Series, check it out on our YouTube channel:

https://youtu.be/G4Ki775mx3A

The ROGO Foundation and Adelfi talk about how how younger generations are changing the business landscape (even the financial one). They have a conversation about the finance and banking industry, some of the changes they are seeing as younger generations are making up a larger percentage of the customer base and workforce and what Adelfi did to pivot their brand to meet their expectations.

To learn more visit:
https://www.adelfibanking.com/
https://rogofoundation.com/

Diversity, inclusivity and social responsibility have quickly become the hallmarks of younger generations as they consider who they work for, buy from or even bank with. More and more younger generations are expecting that companies have a social mission that benefits society, shares their values, and operates in sustainable and responsible ways. As younger generations continue to make up more of the workforce and a larger segment of potential customers, businesses, nonprofits and brands are pivoting to focus on attracting younger audiences.

Some key insights are that:
-61% of Gen Z says they’d pay more for products or services that are produced in an ethical and sustainable way.
-Almost half of Gen Z and millennials would rather be unemployed than unhappy in a job (A majority of them putting their personal happiness over work). Two in five Gen Zers and millennials said they’d take a lower-paying salary if it meant they were purposefully contributing to society.
-More than half of Gen Z says they will research a company to ensure it aligns with their position on corporate social responsibility before making a purchase.
-Gen Zers tend not to trust the average American company at a rate (42%) higher than that of millennials (30%), Gen Xers (28%) and baby boomers (26%). Gen Zers are both practical and skeptical, their focus is on quality and authenticity.

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