How does brand interact with the discipline of marketing?

In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.

With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.

Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.

In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.

Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.

Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!

What are the strategies propelling the world’s top 181 brands to the pinnacle of global success?

In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb.

She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance.

Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders.

This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers.

If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen!

Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb!

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**Limited Time Offer**

Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies.

Visit the link below and enter code ‘JUSTBRANDING’ for 10% off.

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Enjoy!

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.

Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.

We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.

Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.

This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.