What does it actually take to rethink the endpoint in a world shaped by AI, Zero Trust, and the growing convergence of IT and operational technology?

Recording live from IGEL Now and Next in Miami, I sat down with Matthias Haas to unpack what he describes as a genuine transformation moment for enterprise computing. This wasn't a conversation about incremental change. It was about challenging long-held assumptions around devices, security models, and how work is delivered in modern organizations.

Matthias shared how the idea of the "adaptive secure desktop" is moving beyond traditional thinking around VDI and desktop delivery. Instead of treating endpoints as static devices, the focus is shifting toward dynamic, context-aware environments that respond to who the user is, where they are, and what they need access to in that moment. It raises an important question for any organization. Are we still designing for devices, or for outcomes?

We also explored the growing complexity that comes with flexibility. With multiple ways to deliver applications across SaaS, DaaS, browsers, and local environments, there's a real risk of recreating the same fragmented systems companies are trying to move away from. Matthias offered insight into how orchestration, policy enforcement, and centralized management can help bring order to that complexity without adding friction for users.

Another key theme was the shift from static security models to continuous, contextual decision-making. As organizations move toward Zero Trust, the ability to evaluate risk in real time becomes essential. But that raises a delicate balance. How do you strengthen security without slowing people down? And how do you ensure that the user experience doesn't become the casualty of tighter controls?

The conversation also touched on the challenges of bringing IT and OT environments together. While the opportunity to unify these worlds is significant, the realities are far more complex. Different risk tolerances, legacy systems, and operational priorities all come into play. Matthias offered a candid perspective on what it will take to make that convergence work in practice, not just in theory.

So as enterprises continue to rethink their infrastructure in an AI-driven world, one question keeps coming up. Are we simply layering new technology onto old models, or are we ready to fundamentally change how the endpoint fits into the bigger picture?

What do you think, are organizations truly ready to embrace adaptive, context-driven computing, or are we still holding on to outdated ways of working?

How do you rebuild an entire industry that most people accept as slow, fragmented, and frustrating?

In this episode, I sit down with Dan Lifshits, co-founder of Dwelly, to explore how AI is being used to rethink the rental market from the inside out. What struck me most in this conversation is how Dwelly isn't approaching property management as a software layer you simply bolt on. Instead, they are acquiring rental agencies and rebuilding the operating model itself, embedding AI into every workflow, from tenant communication to maintenance coordination and rent collection. It is a very different mindset, and one that challenges how many businesses think about digital transformation.

Dan brings a fascinating perspective shaped by his time competing in high-growth environments at companies like Uber and Gett. We talk about what those years taught him about scaling complex, operational businesses and how those lessons now apply to one of the largest and least digitized sectors in the economy. There is a clear parallel between ride-hailing and rentals, both are fragmented, both rely on two-sided marketplaces, and both have historically depended on manual processes that struggle to scale. As Dan explains, "long-term residential rentals ticks very similar boxes" to ride-hailing, which makes it ripe for reinvention.

We also spend time unpacking what an AI-powered rollup actually means in practice. This is where the conversation becomes particularly interesting for founders and business leaders. Rather than selling software into traditional businesses and hoping for adoption, Dwelly takes control of both the operations and the technology. That allows them to redesign workflows, remove bottlenecks, and deliver a more consistent experience for landlords and tenants alike. The result is a model where a single operator can manage hundreds, even thousands, of properties with a level of service that would have been impossible just a few years ago.

Of course, there are bigger implications here too. If this model works at scale, it raises questions about how many other service industries could be rebuilt in a similar way. It also highlights the growing role of venture-backed rollups, particularly with firms like General Catalyst backing this approach as a new investment category. But it is not without challenges. Changing operational behavior, integrating acquisitions, and maintaining service quality while scaling fast are all complex problems that cannot be solved by technology alone.

This episode left me thinking about where the real value in AI sits. Is it in the tools themselves, or in the willingness to rethink how a business actually operates? And if AI can transform something as established as property management, which industries are next in line for the same kind of reinvention?

I would love to hear your thoughts. Are AI-powered rollups the future of service industries, or do they introduce a new set of risks we are only beginning to understand?

How are businesses supposed to grow when technology is moving faster than regulation, customer expectations keep shifting, and AI is changing the rules in real time?

In this episode, I sat down with Derya Matras, Vice President of EMEA at Meta, to talk about what growth really looks like for businesses operating in Europe, the Middle East, and Africa right now.

This was a fascinating conversation because it went far beyond the usual talking points around AI and advertising. Derya brought a broader view of the pressure many businesses are under today, from macroeconomic uncertainty and political complexity to changing consumer behavior, tighter margins, and the need to adapt to a world where AI is now part of everyday decision making.

What really stood out to me was her point that this moment is about far more than adopting new tools. It is about culture, leadership, and having the discipline to know what you are actually trying to achieve.

Derya spoke about the importance of having a clear North Star goal, getting the foundations right, and making sure businesses are not simply adding AI into broken systems or unclear strategies. Because as she put it, AI can make everything more powerful, but it can also amplify mistakes. That is such an important point, especially at a time when so many companies are racing to show they are doing something with AI without always knowing what success should look like.

We also explored how Meta sees its role in supporting growth across Europe's digital economy. Derya shared insights into how Meta's platforms are helping businesses of all sizes reach customers in ways they simply could not do on their own.

For large companies, that may mean better measurement, faster optimization, and more personalized engagement. But for smaller businesses, the stakes can be even higher. She shared examples that brought those numbers to life, including entrepreneurs using Instagram and WhatsApp to reach global markets, support their families, and create jobs in ways that would have been out of reach just a few years ago.

Another part of the conversation I found especially interesting was the tension between innovation and regulation in Europe. Derya was honest about how complicated and fragmented the environment has become, and how that complexity can slow progress or delay the rollout of new products.

At the same time, she made a strong case that Europe still has a real opportunity ahead if it can find the right balance. That balance matters not only for big tech companies, but for startups, small businesses, creators, and the wider economy that increasingly depends on digital tools to compete and grow.

We also talked about creativity, measurement, AI assistants, wearables, and even how these technologies are beginning to shape life at home as much as at work. It all made for a conversation that felt very current, but also deeply practical.

So as AI becomes woven into advertising, business operations, and everyday life, are organizations truly building the foundations they need to benefit from it, or are they still chasing the next shiny thing? And what do you think Europe needs to get right to make sure innovation and opportunity can keep moving forward?